Reporting and analysis on retail, e-commerce, and consumer trends in Vietnam, updated continuously by our newsroom.
The Korean eco-cosmetics brand Innisfree has officially launched in the Vietnam market. The first Innisfree Vietnam store will open at 257 Hai Ba Trung St in District 3, on the edge of Ho Chi Minh City’s CBD on October 29. Vietnam is the ninth overseas market…
North America has led a solid increase in sales for Ted Baker in its first half year. With group revenue increasing £32.7 million to £259.5 million, the UK-headquartered fashion retailer has proved once again that its overall strategy and business investments…
Vietnam and Indonesia are tipped to become the largest Southeast Asian eCommerce markets within the next five years. Stunning growth in both markets is predicted in a report by global research company Frost & Sullivan which expects the broader region’s…
The New Orleans chain PJ’s Coffee has opened its first shop in Ho Chi Minh City, Vietnam. The cafe is located in the Union Square shopping mall, while a second shop is planned to be opened in December. Within five years, PJ’s plans to open 10 more shops in…
Việt Nam’s growing retail market has attracted the attention of foreign retailers. A series of famous retailers from Japan, Thailand, South Korea and France have flocked to the country, hoping to penetrate the market, a recent JLL Việt Nam report said. As…
After rapidly building a network of stores across Asia, Japanese eyewear retailer Owndays has made its European debut. Owndays Europe has opened its first store in the Netherlands, the design largely true to its Asian format and its simple pricing model…
The Lazada and Zalora parent is paring back its losses after divesting operations in two markets. With operating losses nearly halved and excluding disposals in India and Southeast Asia, Global Fashion Group (GFG) has reported a 36.3 per cent rise in net…
Miniso has been mentioned repeatedly in local newspapers. The retailer has announced its official presence in Vietnam through a franchise contract signed with Le Bao Minh Group. Le Bao Minh’s representative said it plans to open 13 shops in large cities in…
Southeast Asian eCommerce giant Lazada has partnered with 40 Vietnamese retailers to expand their businesses. The partner businesses include electronics retailers Cho Lon, Tran Anh, Home Center, cookware chain Lock&Lock, and jeweller PNJ. Lazada expects the…
K Line announced that construction of a cold storage warehouse in Ho Chi Minh City, Vietnam, by CLK Cold Storage Co. Ltd. – a joint-venture established by Kawasaki Kisen Kaisha, Ltd. (“K” Line), Cool Japan Fund Inc. (“Cool Japan”) and Japan Logistic Systems…
Demand among tech-geeks is soaring since Apple’s release of the iPhone 7 and 7 Plus last week, and unhinged Apple fans in Vietnam are no exception. Many are determined to be the first to buy the new device. However, Apple doesn’t have a direct retail presence…
Statistics from the General Department of Vietnam Customs show that the foreign sector controls roughly 80% of the local car and automobile (excluding motorbike) retail market with a sales volume eclipsing all of Southeast Asia. Auto distributors and original…
French fashion jeweller Agatha Paris has opened its first stand-alone travel retail store, at Haikou Meilan International Airport on China’s Hainan Island. Opened in partnership with Hainan Duty Free, the 20 sqm store has a contract until September 2019.…
The UK fashion brand Dorothy Perkin has opened its third store in Vietnam after just one year in the country. The new Dorothy Perkins Vietnam store is located on level 11 of the Saigon Center, Ho Chi Minh City’s newest downtown shopping mall. At the opening,…
South Korea’s largest discount chain E-mart has committed to invest $200 million in Vietnam, continuing the trend of foreign investors entering the Southeast Asian nation’s rapidly growing consumer sector. A memorandum of understanding between E-mart and…
Starbucks Asia is rolling out Teavana in 6200 stores across its 16 Apac markets. Four tea beverages prepared in-store will be offered to the 16 countries, with two or three expected to be sold in each market, the choice up to each one. Starbucks acquired…
Free background guides on how retail works in this market.
Vietnam
A young, urbanising market where modern trade is growing quickly, convenience and mini-supermarkets are the battleground, and Hanoi and Ho Chi Minh City beha…
Asia Market Guides · 10 min read
Vietnam
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Vietnam.
Asia Market Guides · 8 min read
Vietnam
How last-mile delivery works in Vietnam, what drives cost per drop, and how to set a service promise you can keep.
Asia Market Guides · 8 min read
Vietnam
Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Vietnam.
Asia Market Guides · 8 min read
Weekly Briefing
Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.
Read by retail operators, investors and brand teams across Asia.