Online marketplaces, D2C brands and the platforms rewriting how Asia shops.
Over a year ago, Chinese fast-fashion retailer Shein embarked on an ambitious plan to make Vietnam its main export base. Shein started leasing 15 hectares of warehouse facilities near Ho Chi Minh City, which is approximately the size of 21 football pitches.…
Shopee, Singapore’s leading online retail platform, has recently been penalized VND200 million (US$7,700) by the Vietnam Competition Commission (VCC) due to deceptive advertising practices linked to a free shipping campaign initiated in August 2025. Confusing…
Despite steep rent discounts offered by landlords, numerous stores in prime retail locations in Hanoi are shutting down, unable to withstand the pressure from the burgeoning e-commerce industry. Last month, Thai Hoang, a 39-year-old retailer, abandoned his…
In 2025, Vietnamese consumers significantly increased their online spending, with daily expenditures reaching over VND1.17 trillion (US$44.5 million). This figure represents the aggregated sales of the country’s four dominant e-commerce platforms: Shopee,…
In the first three quarters of the year, consumers in Vietnam have shown a growing preference for e-commerce, spending approximately VND34 trillion (US$1.3 billion) per month on popular platforms such as Shopee, TikTok Shop, Lazada, and Tiki. According to…
Vietnam’s e-commerce market is making headlines with a remarkable growth rate of 25-27% year-on-year in the first eight months of 2025, significantly surpassing the government’s ambitious target of 20-22%. The Ministry of Industry and Trade, which reported…
Vietnamese consumers are dramatically elevating their expectations for online shopping, demanding not just value but also accountability and reliability from e-commerce platforms. As the market begins to burst at the seams, eclipsing a remarkable $25 billion,…
Vietnam is poised to launch a digital asset trading market, allowing cryptocurrencies to be freely issued over a five-year trial period. Under a recent government resolution effective from Tuesday, only Vietnamese companies will be permitted to operate…
Vietnam’s e-commerce landscape is booming, with sales across four major platforms — Shopee, Lazada, Tiki, and TikTok Shop — soaring to VND202.3 trillion (approximately US$7.8 billion) in the first half of 2025. The surge in online shopping also shone a…
Vietnamese consumers spent an estimated US$16 billion on online purchases via platforms such as Shopee, Lazada, and TikTok Shop in 2024, placing the country among the top three e-commerce markets in Southeast Asia. The recently unveiled Southeast Asia…
Foreign investors have been pouring billions of dollars into the e-commerce market, seeking to change shopping habits in Vietnam and eventually profit from a likely online boom. Since the pandemic began, Tran Thi Linh in Hanoi has picked up a new habit of…
Vietnam’s coffee scene is brewing up some interesting developments! Although there was a slight dip in volume, with a 0.6% year-on-year decrease, the value of exports leapt by an impressive 62.3%. This surge was largely driven by a significant rise in average…
Shein is offering its Chinese manufacturers temporary incentives to move some of their production to Vietnam in response to rising US tariffs. The incentives include up to a 30 percent increase in procurement prices and larger order guarantees. The move is…
Chinese e-commerce platform Temu is not registered in Vietnam but still allows local consumers to shop on it. We have asked the Vietnam e-Commerce and Digital Economy Agency about it and the latter confirmed the news Wednesday. The law requires cross-border…
he number of Vietnamese products sold on Amazon soared by 300% in the previous five years to 17 million in 2023. The value of the goods exported through the U.S. e-commerce platform increased by 50% during the period, Trinh Khac Toan, northern regional…
At the time GUMAC, the fashion company Van founded, was a small startup in HCMC, but seeing the potential of the new sales method, the then-CEO began to livestream eight to 10 hours each day. With hundreds of thousands of viewers watching some sessions, his…
Evergreen guides that explain the mechanics behind this coverage.
E-commerce · Vietnam
Which platforms matter in Vietnam, how buyers pay, why cash on delivery still shapes the economics, and what a delivered order really costs.
Asia Market Guides · 9 min read
Vietnam
A young, urbanising market where modern trade is growing quickly, convenience and mini-supermarkets are the battleground, and Hanoi and Ho Chi Minh City beha…
Asia Market Guides · 18 min read
E-commerce
Ship-from-store, click and collect, marketplace fulfilment and live commerce, what each model demands from inventory accuracy, staffing and systems, and wher…
Retail Operations · 11 min read
Vietnam
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Vietnam.
Asia Market Guides · 8 min read
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