The broad sweep of Asian retail: chains, consumers, policy and the deals that move the market.
The surge in international flights operated by Vietnamese airlines has led to a reduction in airfare, even during the peak summer travel period. This is evident from the noticeably lower fares to popular destinations like Singapore and Thailand which are…
Vietjet Aviation Joint Stock Company, a leading player in the commercial aviation sector, experienced robust financial and operational outcomes in the second quarter and first half of 2026. This growth was fuelled by stable travel demand, the airline’s…
FLC Group, the parent company of Bamboo Airways, has appointed former Boeing Vietnam country director, Michael Vu, as vice chairman. Vu formally assumed his position on Saturday, as announced by FLC, and will supervise the group’s aviation business and…
In the first half of 2026, Ho Chi Minh City (HCMC) received over $4 billion in remittances, marking a considerable decrease of almost 23% compared to the same period in the previous year. Factors contributing to this downward trend include a sluggish global…
Standard Chartered has increased its projection for Vietnam’s economic growth in 2026 to 9.5%, a considerable increase from its previous estimate of 7.2%. This revision comes on the heels of Vietnam’s robust economic performance in the first half of the year,…
In the first half of 2026, Vietnam saw diamond imports totalling an estimated US$121.5 million. Of this figure, India emerged as the main supplier, accounting for approximately 52% of the total imports, around $63.2 million. This figure is a significant…
Alumax Boats, a Dutch firm known for supplying water taxis for the 2012 London Olympics, has launched its first shipyard outside its homeland in Vietnam, through a joint venture partnership. This expansion was marked with a grand inauguration ceremony held on…
In April, Vietnam emerged as the 10th top crude steel producer in the world with an estimated production of 2.1 million tonnes. This landmark achievement marks the first time Vietnam has entered the top ten, surpassing Italy, as per the World Steel…
Vietjet is rolling out a major Summer 2026 promotion, offering 11 million tickets with discounts of up to 100% on base fares. Promotional fares are available for booking from now until 00:59 on 8 May 2026. As part of the campaign, Vietjet is offering 10…
China’s leading convenience store chain, Meiyijia, is propelling its expansion into Southeast Asia with the launch of its first stores in Vietnam under a fresh international brand, Ohmee. Marking the company’s maiden retail venture beyond China, three stores…
In the first quarter, Vietnam Airlines experienced a surge in pre-tax profits, reaching over VND4.5 trillion (US$171 million), a 30% increase compared to the same period last year. This substantial growth is attributed to high demand during the Tet holiday…
A recent agreement has paved the way for Vietnamese pomelos and lemons to be exported to China. This phytosanitary requirements protocol was formalized between Vietnam’s Ministry of Agriculture and Environment and the General Administration of Customs of…
Vietjet is giving international travellers more reasons to visit Vietnam this season, with a limited-time promotion offering 20kg of free checked baggage on eligible direct international flights between Vietnam and selected overseas destinations. Available…
Vietjet will launch a new direct service between Nha Trang and Singapore from 1 June 2026, further expanding air connectivity between Singapore and Vietnam’s popular coastal destinations. The service marks Vietjet’s fifth direct route between the two…
The Market Surveillance Department has issued fines totaling VND215 million (US$8,163.74) to seven retail stores in Da Nang, Vietnam for selling fake merchandise from brands such as Gucci and Nike. The shops, located in popular tourist areas Son Tra and Hoi…
Vietnam’s retail sector experienced significant growth in the first quarter, with sales figures revealing a year-on-year increase of 10.9%. This rise is largely attributed to increased consumer spending over the holiday period, in addition to a significant…
Evergreen guides that explain the mechanics behind this coverage.
Vietnam
A young, urbanising market where modern trade is growing quickly, convenience and mini-supermarkets are the battleground, and Hanoi and Ho Chi Minh City beha…
Asia Market Guides · 18 min read
Vietnam
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Vietnam.
Asia Market Guides · 8 min read
Vietnam
How last-mile delivery works in Vietnam, what drives cost per drop, and how to set a service promise you can keep.
Asia Market Guides · 8 min read
Vietnam
Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Vietnam.
Asia Market Guides · 8 min read
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Read by retail operators, investors and brand teams across Asia.