PJ’s Coffee expands to Vietnam
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The New Orleans chain PJ’s Coffee has opened its first shop in Ho Chi Minh City, Vietnam.
The cafe is located in the Union Square shopping mall, while a second shop is planned to be opened in December. Within five years, PJ’s plans to open 10 more shops in Vietnam and 10 more in other Southeast Asian markets before moving into the Middle East.
The company says the Vietnamese population’s passion for coffee – with similar daily consumption habits to people in New Orleans – has encouraged the expansion plan.
The Vietnam PJ’s Coffee shop menu features pastries, teas and iced, frozen and hot coffee drinks.
PJ’s, now under the management of Ballard Brands, was founded in 1978 by Phyllis Jordan and operates 85 coffee shops in seven states of the US.
In Vietnam, the chain is managed by master franchisee Rick Yvanovich.
Questions & Answers
Q.Where is PJ's Coffee’s first Vietnamese shop located?
Where is PJ's Coffee’s first Vietnamese shop located?
The first PJ's Coffee shop in Vietnam is located within the Union Square shopping mall in Ho Chi Minh City. A second shop is already planned to open in December of this year.
Q.What is PJ’s Coffee’s long-term expansion strategy after entering Vietnam?
What is PJ’s Coffee’s long-term expansion strategy after entering Vietnam?
Within five years, PJ’s plans to open an additional ten shops in Vietnam. Following this, they intend to open ten more shops in other Southeast Asian markets before expanding into the Middle East.
Q.Who is responsible for managing the PJ’s Coffee operations in Vietnam?
Who is responsible for managing the PJ’s Coffee operations in Vietnam?
In Vietnam, the PJ's Coffee chain is managed by master franchisee Rick Yvanovich. The company as a whole is currently under the management of Ballard Brands.
Q.What products does the Vietnamese PJ's Coffee shop offer to customers?
What products does the Vietnamese PJ's Coffee shop offer to customers?
The menu at the Vietnamese PJ’s Coffee shop includes a range of pastries, teas, and various coffee beverages. Customers can choose from iced, frozen, and hot coffee drinks.
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