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Global eyewear leader, Ray-Ban, has announced Jennie Kim, from the K-pop girl group, Blackpink, as its newest worldwide brand ambassador. This engagement aligns with the brand’s strategy of exploring partnerships in the music and fashion spheres. The Campaign…
The rising popularity of South Korean culture, often referred to as the ‘Korean Wave’, is driving record numbers of international tourists to the country. In response, South Korean retailers are intensifying their marketing strategies to cater to the growing…
South Korea’s big-name beauty retailers are prepared to defend their market share from the launch of Sephora South Korea, which debuts this week. The first Sephora South Korea store will open in Parnas Mall in the upscale district of Gangnam in southern Seoul…
K-pop girl-group Twice is to open a pop-up store called Twaii’s Shop in Singapore this month, marking its first Asia stop after the theme stores in Korea and Japan. Located at *Scape between October 12 to 14, Twaii’s Shop will feature more than 30 exclusive…
Do you live for the drama? Then you’ve probably heard about some of the names in this article. Even if you have been living or traveling to countries such as China where Netflix geo-restricts their content, you have no excuse for missing out. You can easily…
South Korea’s K-pop merchandise market is booming, reaching KRW 150 billion (US$132 million) last year. Led by the recent global fame of BTS, K-pop’s popularity has expanded far and wide, and a growing number of fans are enthusiastically spend their time and…
South Korean Hotel Shilla has recruited five social media influencers across Asian countries to hype K-beauty products through Shilla Duty Free stores. The company said that it will work with top influencers from China, Japan, Vietnam, Malaysia, and Thailand…
Toy retailer Mattel has announced a comprehensive, worldwide licensing agreement with popular South Korean boy band BTS. The creative collaboration will debut the first-ever line of BTS fashion dolls this summer. Under a multi-category license with BTS under…
Popular boy band BTS’s annual economic value is estimated at over 4 trillion won ($3.5 billion), making it more lucrative than a medium-sized company. The group’s annual production inducement effect, which refers to the value generated in related industries,…
JOOX, Asia’s most popular music streaming app, won the “User’s Choice App” in Hong Kong and Thailand and is named as one of the “Most Entertaining” apps in Hong Kong at the Google Play User’s Choice Awards 2018. The fan-voted accolades not only prove the…
Popular all-girl K-pop group Blackpink has been appointed Shopee’s first regional brand ambassador. The appointment is timed to coincide with Shopee’s 12.12 birthday sale, which has embarked on a two week promotional campaign. The planned deals include…
Global K-pop sensation BTS has been chosen as the face of Hyundai Motor’s new large Palisade SUV, which will premiere at the upcoming LA Auto Show. The carmaker said Tuesday that it has appointed the seven-member boy band as the global ambassadors for the…
Among young South Koreans, civic rights activist and Democratic presidential nominee Jesse Jackson’s 1988 campaign T-shirts and French fashion brand Balenciaga’s Bernie Sanders-inspired caps are some of the hottest fashion items at the moment. “What size is…
With Southeast Asia becoming the center stage for South Korean businesses in expanding their global presence, retail conglomerates like Lotte, Shinsegae and CJ have been successfully tapping into the markets. Lotte Group has focused its investments on its…
Korean fashion retailer Aland, known by millennials in its homeland for its styles influenced by K-pop, has opened a store in Bangkok. It has a network of shops across Seoul and also in Hong Kong. Like these, its new Siam Center outpost offers young and…
South Korea will hold a nationwide shopping festival involving major retailers, manufacturers and traditional markets in the fall to draw foreign travelers and jack up lackluster domestic consumption, the government said Tuesday. The Ministry of Trade,…
