BlackPink’s Jennie Rocks Ray-Ban: New Global Brand Ambassador Brings K-pop Style to Eyewear

Global eyewear leader, Ray-Ban, has announced Jennie Kim, from the K-pop girl group, Blackpink, as its newest worldwide brand ambassador. This engagement aligns with the brand’s strategy of exploring partnerships in the music and fashion spheres.

The Campaign

The campaign showcases minimalist imagery punctuated with deep red accents, mirroring Jennie Kim’s stage identity as Jennie Ruby Jane. The visuals are designed to resonate with her vibrant persona and dynamic stage presence.

Curated Collection

In conjunction with this announcement, Ray-Ban has launched a six-piece capsule collection, curated by Jennie Kim. This range encapsulates her personal style, serving as an extension of her aesthetic appeal.

The collection features a mix of existing silhouettes, including the Daddy-O and Alix models. Additionally, it includes frames from Ray-Ban’s Asian Design Collection which boasts low-bridge fits and retro-inspired details, combining modern aesthetics with a nostalgic touch.

Jennie Kim on the Partnership

Expressing her delight at the partnership, Jennie Kim shared, “I’m really happy to be partnering with Ray-Ban – it felt natural from the beginning.” She further added, “To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive, and easy to live in.”