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BTS to promote new Hyundai Palisade SUV

By Aiko TanakaKorea
1 min read
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Global K-pop sensation BTS has been chosen as the face of Hyundai Motor’s new large Palisade SUV, which will premiere at the upcoming LA Auto Show. The carmaker said Tuesday that it has appointed the seven-member boy band as the global ambassadors for the vehicle. The group will introduce the car in a video to be shown at the auto show today.

According to Hyundai Motor, the group’s explanation will focus on the large SUV’s spacious interior and the convenient features found throughout its three rows of seats.

“Hyundai Motor appointed BTS as the global brand ambassador of the Palisade as the K-pop group was considered the most suitable to introduce the new vehicle that is throwing the gauntlet down in the large SUV market,” the company said in a statement Tuesday.

“The group will be able to deliver the greatly spacious interior of the Palisade, which is able to accompany seven to eight people.”

Hyundai Motor said it would live stream the premiere on the automaker’s Facebook page. It will also post a range of videos featuring BTS and the Palisade on its social media accounts.

Questions & Answers

Q.

Which specific vehicle will BTS be promoting for Hyundai Motor?

A.

BTS has been appointed as the global ambassador for Hyundai Motor’s new large Palisade SUV. They will introduce this vehicle in a video at the upcoming LA Auto Show, which is premiering today.

Q.

What aspects of the new SUV will BTS focus on in their promotional video?

A.

The group's explanation of the Palisade SUV will focus on its spacious interior and the convenient features available throughout its three rows of seats. It is designed to accommodate seven to eight people.

Q.

Why did Hyundai Motor choose BTS to promote the new Palisade SUV?

A.

Hyundai Motor stated that the K-pop group was considered the most suitable choice to introduce the new vehicle, which is entering the large SUV market. They believe BTS can effectively convey the Palisade’s spacious interior.

Q.

Where can the public view the premiere of the new Palisade SUV and related promotional content?

A.

Hyundai Motor plans to live stream the premiere on its Facebook page. Also, they will post various videos featuring BTS and the Palisade on their social media accounts after the event.

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