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K-pop girl-group Twice is to open a pop-up store called Twaii’s Shop in Singapore this month, marking its first Asia stop after the theme stores in Korea and Japan. Located at *Scape between October 12 to 14, Twaii’s Shop will feature more than 30 exclusive…
Do you live for the drama? Then you’ve probably heard about some of the names in this article. Even if you have been living or traveling to countries such as China where Netflix geo-restricts their content, you have no excuse for missing out. You can easily…
The Shilla Duty-Free’s 2019 brand ambassador, K-pop group Red Velvet, performed at Hong Kong International Airport to celebrate the first anniversary of travel-retail concept Beauty&You. The performance coincided with a new pop-up store at the airport, an…
South Korea’s K-pop merchandise market is booming, reaching KRW 150 billion (US$132 million) last year. Led by the recent global fame of BTS, K-pop’s popularity has expanded far and wide, and a growing number of fans are enthusiastically spend their time and…
South Korea’s online exports surged 25 percent in 2018 from a year ago on the back of growing demand for K-beauty and K-pop related items such as album records and stationery supplies, government data showed. According to Korea Customs Service, Korea’s…
For Amorepacific, the last year has been painful in terms of both sales and brand development. The cosmetics giant saw its operating profit halve to 549 billion won (US$491 million) in 2018, just two years after it joined the “1 trillion-won sales club” in…
South Korean cosmetics stores that have been the drivers of the ‘K-Beauty’ industry for the past 15 years are facing a crisis, exposing their limitations. The cosmetics industry is undergoing a series of transformations due to decreased demand from China and…
Ahead of the launch of Netflix’s first original Korean drama series today, executives from the streaming giant expressed confidence in the global popularity of Korean content at a press briefing in Seoul, Thursday. Kim Min-young, the director of content at…
Coca-Cola launched BTS-themed bottles as part of its “Share a Coke” campaign on Monday. The bottles come in seven different designs – each one representing a member of the K-pop boy group – with inspirational messages referencing the group’s song titles. This…
Global K-pop sensation BTS has been chosen as the face of Hyundai Motor’s new large Palisade SUV, which will premiere at the upcoming LA Auto Show. The carmaker said Tuesday that it has appointed the seven-member boy band as the global ambassadors for the…
K-pop merchandise is selling well on e-commerce platform 11st’s global website, boosted by fans from the greater China region, which account for 43 percent of the products’ sales. According to figures for the first five months of the year, 43.2 percent of…
K-entertainment fans in Indonesia will now be able to catch the latest and best Korean content within hours of its world premiere with the launch of Oh!K on Tribe. This new OTT service from XL, a telecommunications operator, offers its subscribers via the…
