K-Pop group Red Velvet marks Beauty&You’s first year at HKIA
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The Shilla Duty-Free’s 2019 brand ambassador, K-pop group Red Velvet, performed at Hong Kong International Airport to celebrate the first anniversary of travel-retail concept Beauty&You.
The performance coincided with a new pop-up store at the airport, an all-immersive space featuring several experiential zones, including Beauty&You’s DIY Mobile Sticker Photo Booth and weekly exclusive zones by YSL Beauty, Sulwhasoo, Marc Jacobs fragrances, and Ray-Ban.
The Shilla Duty-Free plans to continue in-store activities and promotions throughout the summer.
Beauty&You’s anniversary celebration event, featuring an exclusive performance by K-pop group Red Velvet, was attended by The Shilla Duty-Free’s senior management, representatives of the Airport Authority Hong Kong and brand and business partners.
Questions & Answers
Q.What is the purpose of the Red Velvet performance at Hong Kong International Airport?
What is the purpose of the Red Velvet performance at Hong Kong International Airport?
The K-pop group Red Velvet performed to celebrate the first anniversary of the travel-retail concept Beauty&You. This event also marked The Shilla Duty-Free's 2019 brand ambassador appearance.
Q.What specific features does the new pop-up store at the airport offer to customers?
What specific features does the new pop-up store at the airport offer to customers?
The pop-up store is an immersive space with experiential zones. These include a DIY Mobile Sticker Photo Booth and weekly exclusive areas hosted by brands like YSL Beauty, Sulwhasoo, Marc Jacobs, and Ray-Ban.
Q.Which organisations and individuals attended the anniversary celebration event?
Which organisations and individuals attended the anniversary celebration event?
The event was attended by The Shilla Duty-Free's senior management, representatives from the Airport Authority Hong Kong, and various brand and business partners, alongside the Red Velvet performance.
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