Blackpink is now Shopee brand ambassador

Dec 3, 2018Updated Jun 4, 20251 min read

Popular all-girl K-pop group Blackpink has been appointed Shopee’s first regional brand ambassador. The appointment is timed to coincide with Shopee’s 12.12 birthday sale, which has embarked on a two week promotional campaign. The planned deals include discounts of up to 80 per cent for the one-day-only promotion.

To draw attention to the sale day, Blackpink have released a dedicated shopee commercial currently available for viewing on YouTube.

The promotion coincides with the launch of Korean entertainment firm YG Group’s official shop on the platform across five Shopee markets, including Singapore.

Blackpink is now Shopee brand ambassador

K-pop group Blackpink was founded in 2016 and within just two years has built a strong reputation for its unique vocals and the group members’ personalities. Hailed by Billboard as the best-charting female Korean act in history, Blackpink has established prominence with record-breaking releases, including the single Ddu-Du Ddu-Du and albums Square One, Square Two and their most recent mini-album, Square Up.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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