
Salomon Expands Womens Footwear Push Following Jisoo Seoul Campaign
Direct-to-consumer sales to female shoppers rose ten percentage points to 45 percent over two years at the Amer Sports-owned label.
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Direct-to-consumer sales to female shoppers rose ten percentage points to 45 percent over two years at the Amer Sports-owned label.

South Korea’s K-pop merchandise market is booming, reaching KRW 150 billion (US$132 million) last year. Led by the recent global fame of BTS, K-pop’s popularity has expanded far and wide, and a growing number of fans are enthusiastically spend their time and…

Popular all-girl K-pop group Blackpink has been appointed Shopee’s first regional brand ambassador. The appointment is timed to coincide with Shopee’s 12.12 birthday sale, which has embarked on a two week promotional campaign. The planned deals include…
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