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A new framework from the ANA aims to standardise retail media measurement, addressing fragmentation in the rapidly growing sector. The initiative seeks common standards, greater transparency, and independent verification for advertisers.
Brands using broad-stroke advertising in Australia are missing significant growth opportunities, according to Omnicom and Flywheel Australia. Precision targeting based on product-level data and customer journeys is crucial for unlocking incremental sales in…
In the second quarter, Starbucks Korea’s operator, SCK Company, suffered an operating loss due to a decrease in sales. This followed negative reactions to an ill-received marketing campaign and the suspension of its high-profile summer promotion. The…
South Korean authorities have recently conducted a search at the main offices of Starbucks Korea. The search forms part of an ongoing inquiry into a contentious marketing campaign released earlier this year that led to extensive criticism. The campaign in…
Australian Government Considers Infant Formula Marketing Regulations The Australian federal government recently invited public responses to a consultation paper, exploring the potential introduction of laws to limit or completely halt the marketing of infant…
In the current retail landscape, the focus has shifted from transactional success to experiential design. Retail spaces are no longer merely about selling products but aim to evoke emotions and offer unique experiences. High-end pop-ups and roving coffee vans…
Mondelez, the renowned snack producer, has taken a step forward in leveraging artificial intelligence (AI) to reduce the expenses involved in creating marketing content by 30% to 50%. They have collaborated with advertising firm, Publicis Groupe, and IT…
The summer of 2025 was a season marked by memorable retail marketing campaigns. One instance that caused a significant stir was the American Eagle campaign featuring Sydney Sweeney, a popular actress from the series “Euphoria”. Another campaign that went…
Central Marketing Group (CMG), a division of Central Retail, has recently attained exclusive distribution rights for Aveda in Thailand, marking a significant step into the high-end haircare market. A Strategic Move This development resonates with the…
Swiggy, one of India’s leading online food delivery platforms, has reported a near-doubling of its quarterly loss compared to the same period last year. This increase in losses is attributed to a significant rise in marketing expenditures aimed at securing a…
Air Asia and Malaysian experimental marketing agency/consultancy firm Entropia have launched a new brand campaign encouraging travellers to be more spontaneous in their travelling. Under the tagline ‘Live life unexpectedly’, the integrated campaign comes in…
Schneider Electric, the global leader in digital transformation of energy management and automation, has reaffirmed its commitment to the home electricals market with a wide range of innovative new products to communicate the differentiated value proposition…
Leading global ecommerce and marketplace accelerator Pattern, today announced the launch of ‘Pattern Creators’ to help Australian brands reach new audiences, build brand equity and create engaging user-generated style content through ambassador-led marketing.…
Let’s say you’re planning a road trip. You’ve got your snacks ready, you’ve got a banging playlist prepared, but you don’t really know where you’re heading. That’s what doing marketing without a strategy is like. You might have all the energy and all the cool…
Digital marketing trends are always evolving in China and without the set features of global platforms like Google and Facebook, Chinese digital companies are often leading the rollout of promotional and ecommerce features on their platforms. Therefore, it is…
Coca-Cola has appointed Matthias Blume as its new VP of marketing, ASEAN and South Pacific. Based in Singapore, Blume will lead the company’s marketing and brand initiatives across Southeast Asia, Australia, New Zealand, and the Pacific Islands and serve on…
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