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Australian Government Considers Infant Formula Marketing Regulations The Australian federal government recently invited public responses to a consultation paper, exploring the potential introduction of laws to limit or completely halt the marketing of infant…
In the current retail landscape, the focus has shifted from transactional success to experiential design. Retail spaces are no longer merely about selling products but aim to evoke emotions and offer unique experiences. High-end pop-ups and roving coffee vans…
Mondelez, the renowned snack producer, has taken a step forward in leveraging artificial intelligence (AI) to reduce the expenses involved in creating marketing content by 30% to 50%. They have collaborated with advertising firm, Publicis Groupe, and IT…
The summer of 2025 was a season marked by memorable retail marketing campaigns. One instance that caused a significant stir was the American Eagle campaign featuring Sydney Sweeney, a popular actress from the series “Euphoria”. Another campaign that went…
Central Marketing Group (CMG), a division of Central Retail, has recently attained exclusive distribution rights for Aveda in Thailand, marking a significant step into the high-end haircare market. A Strategic Move This development resonates with the…
Swiggy, one of India’s leading online food delivery platforms, has reported a near-doubling of its quarterly loss compared to the same period last year. This increase in losses is attributed to a significant rise in marketing expenditures aimed at securing a…
Air Asia and Malaysian experimental marketing agency/consultancy firm Entropia have launched a new brand campaign encouraging travellers to be more spontaneous in their travelling. Under the tagline ‘Live life unexpectedly’, the integrated campaign comes in…
Schneider Electric, the global leader in digital transformation of energy management and automation, has reaffirmed its commitment to the home electricals market with a wide range of innovative new products to communicate the differentiated value proposition…
Leading global ecommerce and marketplace accelerator Pattern, today announced the launch of ‘Pattern Creators’ to help Australian brands reach new audiences, build brand equity and create engaging user-generated style content through ambassador-led marketing.…
Let’s say you’re planning a road trip. You’ve got your snacks ready, you’ve got a banging playlist prepared, but you don’t really know where you’re heading. That’s what doing marketing without a strategy is like. You might have all the energy and all the cool…
Digital marketing trends are always evolving in China and without the set features of global platforms like Google and Facebook, Chinese digital companies are often leading the rollout of promotional and ecommerce features on their platforms. Therefore, it is…
Coca-Cola has appointed Matthias Blume as its new VP of marketing, ASEAN and South Pacific. Based in Singapore, Blume will lead the company’s marketing and brand initiatives across Southeast Asia, Australia, New Zealand, and the Pacific Islands and serve on…
Multilevel marketing schemes (MLMs) calling for investment in artificial intelligence (AI) robots said to be capable of making money on their own are illegal, authorities have warned. The Vietnam Competition & Consumer Authority under the Ministry of Industry…
A former senior Nike executive once named by Fast Company magazine as one of the most creative people in business, has been confirmed as a headline speaker at this month’s MarketingPulse 2021 virtual conference in Hong Kong. Greg Hoffman, global chief…
Affiliate marketing is how a person, business, or organization can sell their products with different companies(affiliates) or persons for a commission. Affiliate marketing comes from Affinity marketing, which is gradually becoming a significant revenue…
As the largest market in the world, China has a lot of potentials to offer for enterprises and brands to expand their businesses. Knowing the market will help you to better understand the consumer’s needs and to adjust your promotion accordingly. Unique…
