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Amorepacific-owned makeup brand eSpoir has launched in Thailand via cosmetics retailer chain Eveandboy. Nearly 130 eSpoir products are available at Eveandboy stores at Siam Square One shopping mall and at Terminal 21 near Asoke Station. The highest-profile…
Lazada has pledged to remove any counterfeit South Korean goods from its platform in a Memorandum of Understanding signed with the Korea Intellectual Property Protection Agency (KOIPA). It is reportedly the first time a Southeast Asian e-commerce company has…
Two Korean cosmetics brands Nature Republic and Etude House have opened their first outlets in Saudi Arabia. Nature Republic has signed an agreement with local retailer Fawaz Alhokair to open the first store in the capital city of Riyadh, the first of up to…
Unsafe levels of the heavy metal antimony have led to the South Korean government banning 13 cosmetics products. Some of the products, including eyebrow pencils from 3CE and Etude House, were previously available in Hong Kong and have been taken off store…
Amorepacific-owned beauty brand Etude House has arrived in the Middle East with the first store opening in Dubai. The standalone store is located inside Dubai Mall, the world’s largest shopping centre, boasting 80 million visitors a year. All of Etude House’s…
Korean eco-cosmetics brand Innisfree has partnered with Snoopy to release a limited-edition collection for the Year Of The Dog. Called Innisfree x Snoopy, the collection includes five-pastel-shade nail polish, creamy tint, cushion and palette cases, with…
Etude House Malaysia launches its first flagship store today, at Sunway Pyramid in Selangor, complete with customisable lipsticks. The Korean skincare brand’s new store features a “Find Your Look” section offering a choice of nine signature looks, a makeup…
Etude House opened its flagship store in Myungdong on May 10. The flagship store was designed as part of a customer-focused campaign that embodied the brand’s slogan “Life is sweet”, which means positive energy and value in their twenties. A three stories…
Korean beauty products brand Mamonde has launched an e-commerce site on Lazada to introduce its skincare and makeup products into Singapore. Mamonde’s USP is using flower extracts in its products. Camellia, hibiscus, honeysuckle, lotus and magnolia blooms are…
China’s new import tax regime has enabled cosmetics giants AmorePacific and Estee Lauder to lower their prices in China by up to 30 per cent. AmorePacific’s China division says it will reduce Mainland cosmetics prices for 327 lines under the brands of Etude…
The Korean eco-cosmetics brand Innisfree has officially launched in the Vietnam market. The first Innisfree Vietnam store will open at 257 Hai Ba Trung St in District 3, on the edge of Ho Chi Minh City’s CBD on October 29. Vietnam is the ninth overseas market…
With a new brand positioning, Korea’s Etude House has been making inroads in the global cosmetics market this year. Previously tagged Princess Fantasy, its new positioning line is Sweet Dream. Its makeover includes more sophisticated visuals in its…
Korean cosmetic shops that sell various brands under one roof have steadily expanded their presence across the country, giving sophisticated customers more options, according to industry sources. AmorePacific, South Korea’s No. 1 cosmetic company, operates…
Scores of high-end cosmetics companies are setting up shop on Alibaba Group’s Tmall.com online marketplace as eCommerce continues to gain ground as a critical marketing and sales channel for reaching China’s increasingly sophisticated consumers. At the recent…
