Amorepacific’s Etude House opens store in UAE, first in Middle East
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Amorepacific-owned beauty brand Etude House has arrived in the Middle East with the first store opening in Dubai.
The standalone store is located inside Dubai Mall, the world’s largest shopping centre, boasting 80 million visitors a year.
All of Etude House’s best-selling products including Double Lasting Foundation, Dear My Blooming Lips and Real Powder Cushion are available at the store.
For the Middle Eastern launch, Amorepacific said it studied makeup trends in the region for a long time to develop products tailored to locals.
Etude House will open its first Kuwait store at the Avenues Mall on Thursday, followed by Saudi Arabia within the first half of this year.
This year, Amorepacific has been boosting its international business. It has recently brought Mamonde to the US and Laneige to Australia.
Its eco brand Innisfree also opened in Tokyo last Friday with a two-storey store.
Questions & Answers
Q.Which specific Etude House products are available in the new Dubai store?
Which specific Etude House products are available in the new Dubai store?
The Dubai store stocks Etude House's best-selling products. These include the Double Lasting Foundation, Dear My Blooming Lips, and Real Powder Cushion, among others available to customers.
Q.Why did Amorepacific study makeup trends in the Middle East before opening?
Why did Amorepacific study makeup trends in the Middle East before opening?
Amorepacific studied regional makeup trends for a long time to develop products tailored specifically for local customers. This approach aimed to ensure their offerings met Middle Eastern preferences.
Q.Which other Middle Eastern countries will Etude House be expanding into this year?
Which other Middle Eastern countries will Etude House be expanding into this year?
Etude House plans to open its first store in Kuwait at the Avenues Mall this Thursday. Following this, the brand intends to expand into Saudi Arabia within the first half of this year.
Q.What other international expansions has Amorepacific undertaken recently?
What other international expansions has Amorepacific undertaken recently?
Amorepacific has recently brought its Mamonde brand to the US and Laneige to Australia. Also, its eco brand Innisfree opened a two-storey store in Tokyo last Friday.