Amorepacific’s Etude House opens store in UAE, first in Middle East

Mar 21, 2018Updated Mar 21, 20181 min read

Amorepacific-owned beauty brand Etude House has arrived in the Middle East with the first store opening in Dubai.

The standalone store is located inside Dubai Mall, the world’s largest shopping centre, boasting 80 million visitors a year.

All of Etude House’s best-selling products including Double Lasting Foundation, Dear My Blooming Lips and Real Powder Cushion are available at the store.

For the Middle Eastern launch, Amorepacific said it studied makeup trends in the region for a long time to develop products tailored to locals.

Etude House will open its first Kuwait store at the Avenues Mall on Thursday, followed by Saudi Arabia within the first half of this year.

This year, Amorepacific has been boosting its international business. It has recently brought Mamonde to the US and Laneige to Australia.

Its eco brand Innisfree also opened in Tokyo last Friday with a two-storey store.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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