Skip to content
Living

Etude House Malaysia launches flagship

By Rajiv MenonMalaysia
1 min read
Etude House
Etude House

Etude House Malaysia launches its first flagship store today, at Sunway Pyramid in Selangor, complete with customisable lipsticks.

The Korean skincare brand’s new store features a “Find Your Look” section offering a choice of nine signature looks, a makeup studio and an all-new range of personalised lipsticks.

The customisable Dear My Glass Tinting Lips-Talk collection carries 20 lip colours and 20 pop-art-inspired lipstick cases for mixing and matching. The lipsticks are formulated with nourishing ingredients like collagen and honey to keep lips hydrated.

As an added service, lipstick cases can be engraved with the customer’s name.

Background from the Retail Academy

Background guides from the Retail Academy, free to read.

  • Malaysia

    Retail in Malaysia

    A middle-income market with heavy mall supply, strong halal requirements and a real split between the Klang Valley and everywhere else.

    Asia Market Guides · 18 min read

  • Malaysia

    Consumers in Malaysia

    Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Malaysia.

    Asia Market Guides · 8 min read

  • Malaysia

    Last mile in Malaysia

    How last-mile delivery works in Malaysia, what drives cost per drop, and how to set a service promise you can keep.

    Asia Market Guides · 8 min read

  • Malaysia

    Malls and rents in Malaysia

    Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Malaysia.

    Asia Market Guides · 8 min read

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready