Drive de Cartier offers gentleman’s approach

To celebrate the launch of Drive de Cartier watches for men, Cartier is running a week-long event that offers shoppers a chance to step inside a gentleman’s impeccably stylish home.

The Qube at PMQ in Central has been transformed into a series of rooms filled with a mix of objects and collectibles. Visitors are first welcomed into the lobby and have their picture taken at an interactive photo wall before beginning their tour in a library.

Filled with collectibles, the library features contemporary art pieces from Opera Gallery and one-of-a-kind figurines including Batmobiles, Transformers and vintage racing cars.

Next on the tour is an atelier featuring a wall of television screens with sketches of the Drive de Cartier watch on display. In the corner is a working desk made from the aircraft wing.

For the gentleman’s dressing room, grooming products from Joyce Grooming are on display as well as Technogym equipment. Several outfits put together by Mr Porter are also on display, all styled to match with the Drive watches and their colourful leather straps. Old-school shave workshops are also being provided by Fox & The Barber, while The Armoury is providing an insight into classic Italian tailoring.

The chic and contemporary drawing room is furnished with sofas, bar, garden and a games den including a car-racing simulator. Other interaction for visitors includes using their mobile phones to play arcade games on a giant screen, honing their poker-playing skills with professional player Jan Tan, and challenging award-winning pool master Au Siu Wai. There is also the chance to taste exclusive coffee and chocolates, and take part in workshops on coffee blending, whiskey and craft-beer tasting, and cocktail mixology.