Rajiv Menon

About Rajiv Menon

Rajiv Menon reports on India and South Asia's retail landscape from RetailNews.asia's regional desk. He tracks modern trade, quick commerce and the country's booming direct-to-consumer brands, from Tier-1 flagships to fast-scaling regional chains. Rajiv began his career on the business desk of a Mumbai daily, covering consumer goods, listed retailers and the entry of global brands into India. Over the past decade he has built deep sources across Reliance Retail, Tata's consumer businesses, Zomato, Blinkit and the country's largest supermarket operators. He writes frequently on the tension between offline expansion and online margin economics, and on how South Asian shoppers are being reshaped by smartphones and UPI. Rajiv also follows Bangladesh, Sri Lanka and Pakistan, where organised retail is still emerging and where global brands are quietly placing early bets. He speaks Hindi, Malayalam and English, and welcomes tips on quick commerce, D2C fundraising and mall openings.