Etude House and Nature Republic debut in Saudi Arabia

Jun 6, 2018Updated Jun 4, 20251 min read

Two Korean cosmetics brands Nature Republic and Etude House have opened their first outlets in Saudi Arabia.

Nature Republic has signed an agreement with local retailer Fawaz Alhokair to open the first store in the capital city of Riyadh, the first of up to five outlets in the country. Saudi Arabia is the brand’s 19th market.

Etude House has also made it to Riyadh with the first store at the Granada Center after a successful launch in UAE and Kuwait earlier this year.

The Middle East’s cosmetics market is expected to reach US$36 billion by 2020 while Saudi Arabia’s cosmetics market has grown 15 per cent annually in recent years and is the largest beauty market in the region.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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