Reebonz launches buy-back guarantee Program in Thailand

1 min readUpdated May 26, 2025Jun 24, 201911:12 PM

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Online luxury marketplace Reebonz has launched a guaranteed buy-back program in Thailand.

The service, which applies to leather goods and jewellery, gives customers a guaranteed price that the company will pay to buy back products initially sold on its platform.

Customers will be offered currency, called Reebonz Credits, that can be used for future purchases on the platform.

Pre-owned jewellery from selected brands such as Chanel, Harry Winston, Hermes, and Christian Dior, among others, will be eligible.

Daniel Lim, Reebonz co-founder and CPO, said the company hopes to further expand its services across new geographies and categories, giving customers even more ways to engage with the brand. “We truly believe we can be a one-stop ecosystem for everyone’s luxury needs.”

The guarantee is now available in Singapore, Hong Kong, Taiwan, Malaysia, Australia, Indonesia, and the US.

Headquartered in Singapore, Reebonz is a C2C platform that allows customers to buy and sell their pre-owned items to a community of more than 5.5 million members.

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What this means

Reebonz’s introduction of a guaranteed buy-back program in Thailand is a shrewd move to deepen customer loyalty and increase transaction velocity within its luxury ecosystem. By offering Reebonz Credits for future purchases, the C2C platform effectively locks in customers, encouraging repeat business and differentiating itself from more traditional luxury e-tailers. This initiative pressures emerging regional luxury resale platforms to consider similar trust-building mechanisms. Given Reebonz's existing footprint in Singapore, Hong Kong, and Malaysia, this expansion strengthens its regional dominance. We anticipate this model's success will dictate its roll-out to other major markets like China, a strategy Panpuri has successfully pursued with its 16-store expansion. Watch for the next category or geographic expansion of this guaranteed service.

Aiko Tanaka · Retail News Asia newsroom

Questions & Answers

Which specific product types are covered by Reebonz's new buy-back guarantee in Thailand?

The new guaranteed buy-back programme in Thailand applies to leather goods and jewellery. For jewellery, only pre-owned items from selected brands like Chanel and Hermes are eligible for the service.

How do customers receive payment when they sell items back to Reebonz through this programme?

Customers selling items back to Reebonz through this programme will be offered Reebonz Credits. These credits can then be used for future purchases made on the Reebonz platform.

In which other countries is Reebonz's buy-back guarantee currently available, besides Thailand?

The buy-back guarantee is also available in Singapore, Hong Kong, Taiwan, Malaysia, Australia, Indonesia, and the US. Reebonz hopes to expand its services to new geographies in the future.

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