South Korean fashion house, Satur, has announced its expansion into the Thai market, with its first flagship store opening in Central Ladprao. This move was made feasible through an exclusive partnership with the Jaspal Group, a renowned lifestyle and fashion…
In the first half of 2026, Thai citizens suffered significant losses from online fraud schemes, with the losses estimated to be nearly 9 billion Thai Baht (US$273 million). The frauds were executed through more than 170,000 reported cases of online deceit.…
Thailand’s Minor Group is set to acquire the remaining stake in Bonchon, a South Korean restaurant chain, thereby becoming its global owner. Headquartered in Bangkok, Minor Group has a significant presence in the restaurant industry with ownership of The…
The surge in international flights operated by Vietnamese airlines has led to a reduction in airfare, even during the peak summer travel period. This is evident from the noticeably lower fares to popular destinations like Singapore and Thailand which are…
Bangkok’s local government recently announced a THB1 billion (US$29 million) project to construct a pedestrian and bicycle bridge across the Chao Phraya River. The project, led by Bangkok Governor Chadchart Sittipunt, aims to provide greener transportation…
Japanese retail behemoth Aeon is withdrawing from the supermarket industry in Thailand, divesting its local enterprise to Central Group. This is a strategic shift in investment focus towards rapidly expanding markets across Southeast Asia. Transition of…
In the first half of this year, Indonesia witnessed a significant surge in sales of gold bars and coins, amounting to 38.1 tonnes, according to the newly-released statistics. This figure surpasses the combined sales of Thailand and Vietnam, which stood at…
Thailand’s Ministry of Transport has confirmed its dedication to constructing a dual-track railway, a $750 million (27 billion baht) project that is viewed as a critical component in the nation’s logistics chain. Deputy Transport Minister Sanphet Boonyamanee,…
The Gem and Jewellery Institute of Thailand (GIT) has formalized a strategic partnership with two prominent Shanghai-based firms with the aim of bolstering Thai gem and jewellery enterprises’ market penetration in China. The collaborations have been…
The Thai government is stepping up its measures against unauthorized accommodations, following the discovery of three illegal hotels on Phuket, the nation’s largest island. During a recent operation, Deputy Interior Minister Polapee Suwunchwee led a task…
In the first half of 2026, China’s durian imports saw a significant increase of 47% compared to the previous year. This was largely due to surplus stock from Southeast Asian exporters, such as Thailand and Malaysia, following a decrease in durian prices.…
CIMB Group, Malaysia’s second-largest bank in terms of assets, has announced its intention to expand its private wealth business to Singapore and Thailand by the end of the year. This move is part of a larger plan to double the bank’s wealth assets under…
Thailand is working to stimulate the consumption and distribution of 300,000 metric tons of southern durian due to an oversupply caused by a decline in exports to China, primarily related to quality issues. The director-general of the Department of Internal…
ThaiBev, owned by Charoen Sirivadhanabhakdi, is reportedly contemplating the sale of its KFC franchise business in Thailand – the largest of its kind in the country. The fast-food chain’s operations are overseen by The QSR of Asia. This takeover was initiated…
Thailand is advancing a significant cruise terminal project, valued at THB12.2-billion (US$362-million), on Koh Samui, the country’s second-largest island. The terminal has been designed to accommodate large cruise ships and is part of 262 substantial…
Chinese lifestyle brand Tagi has embarked on its first international venture with the launch of a physical retail outlet at CentralWorld in Bangkok. Positioned on the second tier of the mall’s Eden Zone, this store presents a broad selection of the…
Free background guides on how retail works in this market.
Thailand
A mature, highly organised retail market where a handful of groups control the best space, tourism moves the numbers, and convenience density is world-class.
Asia Market Guides · 10 min read
Thailand
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Thailand.
Asia Market Guides · 8 min read
Thailand
How last-mile delivery works in Thailand, what drives cost per drop, and how to set a service promise you can keep.
Asia Market Guides · 8 min read
Thailand
Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Thailand.
Asia Market Guides · 8 min read
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