Japanese Retail Titan Aeon Sells Thai Supermarket Business to Central Group, Sets Sights on Southeast Asia Growth

Japanese retail behemoth Aeon is withdrawing from the supermarket industry in Thailand, divesting its local enterprise to Central Group. This is a strategic shift in investment focus towards rapidly expanding markets across Southeast Asia.

Transition of Supermarket Shares

Aeon will transfer complete ownership of Aeon (Thailand) to Central Food Retail, the managing company behind the renowned Tops supermarket chain. The transfer of shares will take place on September 30. Aeon is known for operating approximately 30 supermarkets in Thailand under the umbrella of MaxValu and MaxValu Tanjai. The retail corporation made its mark in the Thai market in 1984 and by 2016, had managed to successfully launch around 80 stores.

Both MaxValu and MaxValu Tanjai cater to daily shopping needs, but vary in size. The larger MaxValu stores, typically spanning an area of 1000-3000 square meters, provide a wider selection of groceries and household goods. On the other hand, MaxValu Tanjai, a term that roughly translates to ‘instantly’ in Thai, operates in a smaller, more compact format of 300-800 square meters. These stores are primarily focused on providing a convenient and speedy neighbourhood shopping experience.

A Shift in Growth Strategy

The sale of Aeon’s supermarket holdings is part of a broader business strategy. This move aims to enhance capital efficiency and redirect investment towards markets with greater growth potential. Vietnam has emerged as a significant player in this strategic shift. As of May last year, Aeon revealed its plans to augment its Vietnamese network by an impressive eight-fold by 2030. The company aims to introduce 100 general merchandise stores and large-format “super-supermarkets”, along with 200 smaller grocery stores.