Reporting and analysis on retail, e-commerce, and consumer trends in Vietnam, updated continuously by our newsroom.
HBO Go, the previously ubiquitous streaming service, will officially withdraw its operations from Vietnam as of June 15. Its absence will pave the way for the introduction of HBO Max, a formidable competitor to streaming giant Netflix. The HBO Go service was…
The U.S. dollar started the week on a strong note, gaining against the Vietnamese dong as well as several other major global currencies. Vietcombank, one of Vietnam’s leading banks, experienced an increase in the value of the dollar, selling it at 26,373 VND,…
On Monday afternoon, there was a further decline in the gold prices in Vietnam, following a nearly 1% decrease earlier in the day. The gold bar prices offered by Saigon Jewelry Company experienced a drop of an additional 0.42% from the morning’s price,…
BHC Chicken, a renowned fried chicken brand originating from South Korea, is setting its sights on broadening its reach within Southeast Asia, with plans to launch in Vietnam. This move is part of an ongoing expansion strategy that is rapidly growing the…
On Thursday, Vietnam’s principal stock index, VN-Index, concluded trading at an unprecedented high of 1,909.01 points. This represented a 0.94% increase from the previous day’s closing figure. Trading activity on the Ho Chi Minh Stock Exchange, which is the…
The U.S. dollar started Wednesday on a stronger note against the Vietnamese dong while simultaneously displaying a slight weakness against other major global currencies. The greenback was traded at VND26,368 by Vietcombank, marking an increase of 0.008% from…
In Vietnam, gold prices rebounded on Wednesday morning from a four-month low, invigorated by a surge in global bullion rates. Saigon Jewelry Company saw an increase of 1.52% in its gold bar price, climbing to VND167.5 million (US$6,365.32) per tael. This…
Catherine Simmons, a significant figure in the U.S.-ASEAN Business Council, shared her insights following a recent delegation visit to Hanoi. Simmons discussed the importance of the visit, the financial sector’s key messages, and Citi’s future forecasts for…
Vietjet is rolling out a major Summer 2026 promotion, offering 11 million tickets with discounts of up to 100% on base fares. Promotional fares are available for booking from now until 00:59 on 8 May 2026. As part of the campaign, Vietjet is offering 10…
China’s leading convenience store chain, Meiyijia, is propelling its expansion into Southeast Asia with the launch of its first stores in Vietnam under a fresh international brand, Ohmee. Marking the company’s maiden retail venture beyond China, three stores…
In the first quarter, Vietnam Airlines experienced a surge in pre-tax profits, reaching over VND4.5 trillion (US$171 million), a 30% increase compared to the same period last year. This substantial growth is attributed to high demand during the Tet holiday…
Despite steep rent discounts offered by landlords, numerous stores in prime retail locations in Hanoi are shutting down, unable to withstand the pressure from the burgeoning e-commerce industry. Last month, Thai Hoang, a 39-year-old retailer, abandoned his…
On Wednesday, the U.S. dollar experienced an increase against the Vietnamese dong while maintaining its strength against major global currencies. The Vietnamese commercial bank, Vietcombank, ended up selling the U.S. dollar at VND26,368, marking a 0.008%…
On Wednesday, gold prices in Vietnam experienced a slight downturn, while globally, gold rates maintained relative stability. Saigon Jewelry Company observed a 0.9% decrement in its gold bar prices, settling at VND166 million, or approximately US$6,298.97,…
As the week concluded, the price of gold in Vietnam exhibited an upward trend on Saturday morning, even though the precious metal ended the week with a 2% drop in value. The price of gold bars from Saigon Jewelry Company increased by 0.48%, reaching a new…
On Thursday afternoon, gasoline prices in Vietnam plunged to their lowest levels since March 5, marking the fifth consecutive session of declines. The most commonly used fuel, RON95, dipped 0.69% to VND22,880 (US$0.87) per liter. Fuel Price Drops Biofuel E5…
Free background guides on how retail works in this market.
Vietnam
A young, urbanising market where modern trade is growing quickly, convenience and mini-supermarkets are the battleground, and Hanoi and Ho Chi Minh City beha…
Asia Market Guides · 10 min read
Vietnam
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Vietnam.
Asia Market Guides · 8 min read
Vietnam
How last-mile delivery works in Vietnam, what drives cost per drop, and how to set a service promise you can keep.
Asia Market Guides · 8 min read
Vietnam
Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Vietnam.
Asia Market Guides · 8 min read
Weekly Briefing
Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.
Read by retail operators, investors and brand teams across Asia.