BHC Chicken: Korean Fried Chicken Giant Sets Sights on Vietnam for Southeast Asian Growth

BHC Chicken, a renowned fried chicken brand originating from South Korea, is setting its sights on broadening its reach within Southeast Asia, with plans to launch in Vietnam. This move is part of an ongoing expansion strategy that is rapidly growing the brand’s presence across the region.

The brand’s parent entity, Dining Brands Group, recently formalized its plans to venture into Vietnam, sealing a master franchise agreement with Singaporean company Hao Open Foods. This strategic partnership is set to facilitate the brand’s launch and consequent operations in Vietnam.

In terms of expansion, the company has set its sights on major cities within Vietnam, such as Ho Chi Minh City, Hanoi, and Da Nang. The brand’s ambitious growth plan anticipates the establishment of 50 locations within these cities over the course of the next decade.

Founded in 2004, BHC Chicken holds a position of prominence among South Korea’s top fried chicken chains. With a robust network of over 2,000 stores, its reach extends beyond the domestic market. The brand has significantly leveraged franchise partnerships to successfully penetrate international markets, with a presence in countries like Singapore, Malaysia, and Thailand.

In addition to its planned expansion into Vietnam, BHC Chicken is also preparing to make its debut in the Philippines later this year, further solidifying its foothold in Southeast Asia.

Questions & Answers

What is the expansion plan of BHC Chicken in Vietnam?
BHC Chicken plans to establish a presence in key Vietnamese cities, with an aim to open 50 locations over the next 10 years.

Who is BHC Chicken’s franchise partner for its Vietnam launch?
BHC Chicken is partnering with Singaporean company Hao Open Foods for its expansion into Vietnam.

Is BHC Chicken planning expansions to other countries?
Yes, apart from Vietnam, BHC Chicken is reportedly preparing to launch in the Philippines later this year.