Lumine makes debut in Jakarta
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Japanese retailer Lumine has opened its second overseas location with a launch at Jakarta’s Plaza Indonesia. The opening was timed to coincide with the 60th anniversary of diplomatic relations between Indonesia and Japan, offering a “Tokyo Mood” retail concept where consumers can experience a retail atmosphere that recalls the shopping environment of the Japanese capital.
As a multi-brand lifestyle venue, Lumine Jakarta targets internationally-minded independent women, offering Japanese fashions as well as general lifestyle merchandise and men’s fashion brands. The store introduces 20 brands to Jakarta for the first time. It also features a cafe serving health-conscious Japanese cuisine.
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Questions & Answers
Q.What is the primary retail concept Lumine Jakarta aims to offer its customers?
What is the primary retail concept Lumine Jakarta aims to offer its customers?
Lumine Jakarta offers a "Tokyo Mood" retail concept. This is designed to provide consumers with a shopping atmosphere that evokes the experience of shopping in the Japanese capital, combining fashion and lifestyle elements from Japan.
Q.Which demographic group is Lumine Jakarta specifically targeting with its multi-brand lifestyle venue?
Which demographic group is Lumine Jakarta specifically targeting with its multi-brand lifestyle venue?
Lumine Jakarta targets internationally-minded independent women. The store's offerings include Japanese fashions, general lifestyle merchandise, and men’s fashion brands, curated to appeal to this specific consumer group in Jakarta.
Q.How many new brands is Lumine introducing to the Jakarta market through this new store?
How many new brands is Lumine introducing to the Jakarta market through this new store?
The Lumine store in Jakarta is introducing 20 brands to the city for the first time. This forms part of its multi-brand lifestyle venue offering Japanese fashions and other merchandise to its target consumers.
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