Alibaba Group Puts Spotlight on Indonesian Brands
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Chinese e-commerce giant Alibaba launched a special section for Indonesian products on its platform on Friday to promote the country’s best products to more than a billion Chinese consumers. The section, known as the Indonesian Pavilion, debuted on Alibaba’s Tmall Global, a platform dedicated to helping international retail brands and entrepreneurs reach out to the Chinese market despite not having a presence in the country.
Indonesian Ambassador Djauhari Oratmangun and Ryan Wang, general manager of public affairs at Tmall, inaugurated the special section during an event in Shanghai.
The Indonesian Pavilion was launched in time for Alibaba’s 2018 11.11 Global Shopping Festival, the world’s largest one-day shopping event, which takes place on Nov. 11 every year.
The section will initially offer five leading Indonesian food and beverage brands: Indomie instant noodles, Kapal Api packaged coffee, Richeese biscuits, Yan Ty Ty swallow’s nests and Papatonk shrimp crackers.
Through Tmall’s integrated service center, brands can increase consumer awareness of their products ahead of the upcoming shopping festival.
Chinese consumers will also have a chance to learn about Indonesia’s cultural richness and exotic tourist destination, which will also be featured on the platform.
This forms part of Alibaba’s ongoing initiatives over the past few years to support Indonesian startups and small and medium enterprises.
Jack Ma, Alibaba chairman and co-founder, serves on Indonesia’s digital economy board, advising the government on how to best nurture and implement digital technology to drive development.
The government and Alibaba are also discussing ways to help Indonesia train local talent in the digital field and increase innovations in financial technology.
Questions & Answers
Q.Which specific platform hosts the new Indonesian Pavilion?
Which specific platform hosts the new Indonesian Pavilion?
The Indonesian Pavilion has debuted on Alibaba's Tmall Global. This platform helps international retail brands reach the Chinese market without needing a physical presence there.
Q.What kind of products are initially available in the Indonesian Pavilion?
What kind of products are initially available in the Indonesian Pavilion?
The section initially offers five leading Indonesian food and beverage brands. These include Indomie instant noodles, Kapal Api coffee, Richeese biscuits, Yan Ty Ty swallow's nests, and Papatonk shrimp crackers.
Q.Beyond selling products, what other benefits does Alibaba expect for Indonesia?
Beyond selling products, what other benefits does Alibaba expect for Indonesia?
Alibaba expects to increase consumer awareness of Indonesian products and culture. The platform will also feature the country's cultural richness and exotic tourist destinations.
Q.What is the broader context of Alibaba's engagement with Indonesia?
What is the broader context of Alibaba's engagement with Indonesia?
This initiative is part of Alibaba's ongoing efforts to support Indonesian startups and SMEs. Alibaba's chairman also advises the Indonesian government on digital economy development.
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