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178 stories in this topic
South Korean fashion marketplace, Musinsa, is advancing its business strategy in China by launching on Tmall Global, the cross-border e-commerce platform owned by Alibaba Group. This step builds upon Musinsa’s initial foray into the Chinese market last year…
Alibaba’s online business-to-consumer retail platform Tmall has launched a perfume advising service, seeking to help consumers with perfume selection and use, the e-commerce giant said in a news release. Yves Saint Laurent, Valentino and Prada have piloted…
H&M has shut its flagship Shanghai store, its latest closure in China where consumer demand has slumped amid COVID-19 lockdowns and the fast-fashion retailer has borne the brunt of a backlash against companies that refuse to use Xinjiang cotton. Although it…
Farfetch is launching a Tmall Luxury Pavilion flagship store to enable thousands of luxury brands to reach Chinese consumers as part of its localization strategy in the region. The integration of Farfetch on Tmall means that Alibaba Group’s 779 million…
High-end Chinese e-commerce platform Tmall Luxury has implemented new features to boost its brands’ appeal for Gen Z consumers in the region. The three new features include a daily live streaming service on luxury topics, a content-rich magazine channel…
High-end Chinese e-commerce platform Tmall Luxury has implemented new features to boost its brands’ appeal for Gen Z consumers in the region. The three new features include a daily live streaming service on luxury topics, a content-rich magazine channel…
Victoria Beckham Beauty has launched a flagship store on Alibaba’s Tmall Global platform, marking the brand’s debut in China. The Victoria Beckham Beauty online store features a wide range of skincare and makeup products, including the brand’s exclusive…
Sephora China has launched a flagship store on Alibaba’s B2C platform Tmall Global. The Sephora Tmall Global flagship features a selection of beauty brands including Fenty, perfume house Bon Parfumeur, and skincare brands like Farmacy and Dermalogica. The…
Ikea has launched a flagship store on Alibaba’s marketplace Tmall, the first third-party platform the brand has partnered within Asia, and after leaving Amazon last year. Initially, with a six-month trial across the Chinese provinces of Jiangsu, Zhejiang and…
Alibaba’s B2C platform Tmall Global is offering support to its merchants during the coronavirus epidemic, including waiving services fees. The firm’s annual service fee for the first half of 2020 will be waived for all Tmall Global merchants on board before…
Luxury fashion brand Kenzo has launched a flagship store on Tmall Luxury Pavilion, marking the brand’s first partnership in China with an e-commerce provider. This also makes Kenzo the first LVMH-owned fashion label to open a standalone store on Alibaba…
Cartier flagship has opened on Alibaba’s premium Tmall Luxury Pavilion, becoming the first Richemont-owned business to launch a standalone boutique on the site. “The Tmall Flagship boutique marks a milestone within the Maison’s longstanding presence in China,…
Japanese cosmetics brand RMK has launched a flagship store on Chinese e-commerce platform Tmall Global. The move has been described as part of RMK’s broader focus to tap the lucrative Asia-Pacific beauty market and create a stable platform for beauty brands…
US-based luxury retail company Tapestry has entered into a strategic alliance with Alibaba’s Tmall platform to boost the sale of its Coach, Kate Spade, and Stuart Weitzman products online in China. The partnership, announced last week, will see Tapestry…
Starbucks is taking another step toward evolving the digital customer experience for customers in China by launching voice ordering and delivery capabilities within Alibaba’s smart speaker, Tmall Genie. Customers can now order their favorite Starbucks…
US fashion brand Everlane has opened a store on Alibaba’s cross-border e-commerce marketplace Tmall Global. The Tmall Global store will offer Chinese consumers access to Everlane’s latest products, including womenswear, menswear, shoes, and accessories. It is…
