Rajiv MenonGeneral
Drugmakers Turn to Gyms and Metros to Drive China Weight-Loss Sales
With direct drug ads banned in China, pharmaceutical giants are chasing a market projected to reach 30 billion yuan through public lifestyle campaigns.
Tag
tmall
Every story tagged tmall on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.
Stories tagged tmall
181 stories in this topic
Aiko TanakaFashion
ALO Enters China with Tmall Debut After RMB10 Million First-Minute Sales
The activewear brand launched exclusively on Alibaba’s platform on August 12, targeting more than 62 million high-tier 88VIP shoppers.
Minjun ParkFashion
Alo Yoga Breaks Ground in China with Exclusive E-commerce Store on Tmall
Alo, a US-based athleisure brand, is making its debut in the e-commerce sector of Mainland China through a partnership with Tmall. This new online store launch will provide Alo with a direct retail channel to a new consumer base. First E-commerce Store in…
Aiko TanakaFashion
Musinsa: Powering Korean Fashion Invasion in China with Dual Tmall Presence
South Korean fashion marketplace, Musinsa, is advancing its business strategy in China by launching on Tmall Global, the cross-border e-commerce platform owned by Alibaba Group. This step builds upon Musinsa’s initial foray into the Chinese market last year…
Aiko TanakaE-Tailing
Tmall launches perfume advising services
Alibaba’s online business-to-consumer retail platform Tmall has launched a perfume advising service, seeking to help consumers with perfume selection and use, the e-commerce giant said in a news release. Yves Saint Laurent, Valentino and Prada have piloted…
Aiko TanakaFashion
H&M closes Shanghai flagship after Covid lockdowns
H&M has shut its flagship Shanghai store, its latest closure in China where consumer demand has slumped amid COVID-19 lockdowns and the fast-fashion retailer has borne the brunt of a backlash against companies that refuse to use Xinjiang cotton. Although it…
Rajiv MenonFashion
Farfetch launches flagship on Tmall Luxury Pavilion
Farfetch is launching a Tmall Luxury Pavilion flagship store to enable thousands of luxury brands to reach Chinese consumers as part of its localization strategy in the region. The integration of Farfetch on Tmall means that Alibaba Group’s 779 million…
Minjun ParkE-Tailing
Tmall seeks to boost engagement with Chinese Gen Z luxury consumers
High-end Chinese e-commerce platform Tmall Luxury has implemented new features to boost its brands’ appeal for Gen Z consumers in the region. The three new features include a daily live streaming service on luxury topics, a content-rich magazine channel…
Rajiv MenonE-Tailing
Tmall seeks to boost engagement with Chinese Gen Z luxury consumers
High-end Chinese e-commerce platform Tmall Luxury has implemented new features to boost its brands’ appeal for Gen Z consumers in the region. The three new features include a daily live streaming service on luxury topics, a content-rich magazine channel…
Wei ZhangFashion
Victoria Beckham Beauty range launched on Tmall Global
Victoria Beckham Beauty has launched a flagship store on Alibaba’s Tmall Global platform, marking the brand’s debut in China. The Victoria Beckham Beauty online store features a wide range of skincare and makeup products, including the brand’s exclusive…
Rajiv MenonFashion
Sephora launched Tmall flagship store in China
Sephora China has launched a flagship store on Alibaba’s B2C platform Tmall Global. The Sephora Tmall Global flagship features a selection of beauty brands including Fenty, perfume house Bon Parfumeur, and skincare brands like Farmacy and Dermalogica. The…
Minjun ParkE-Tailing
Ikea online E-commerce store opens on Tmall
Ikea has launched a flagship store on Alibaba’s marketplace Tmall, the first third-party platform the brand has partnered within Asia, and after leaving Amazon last year. Initially, with a six-month trial across the Chinese provinces of Jiangsu, Zhejiang and…
Sarah ChenE-Tailing
Tmall Global offers relief package to merchants worldwide
Alibaba’s B2C platform Tmall Global is offering support to its merchants during the coronavirus epidemic, including waiving services fees. The firm’s annual service fee for the first half of 2020 will be waived for all Tmall Global merchants on board before…
Sarah ChenFashion
Kenzo opens on Tmall Luxury Pavilion
Luxury fashion brand Kenzo has launched a flagship store on Tmall Luxury Pavilion, marking the brand’s first partnership in China with an e-commerce provider. This also makes Kenzo the first LVMH-owned fashion label to open a standalone store on Alibaba…
Minjun ParkFashion
Cartier flagship opens on Tmall Luxury Pavilion
Cartier flagship has opened on Alibaba’s premium Tmall Luxury Pavilion, becoming the first Richemont-owned business to launch a standalone boutique on the site. “The Tmall Flagship boutique marks a milestone within the Maison’s longstanding presence in China,…
Sarah ChenE-Tailing
Japan’s RMK aims for Chinese consumers with Tmall Global launch
Japanese cosmetics brand RMK has launched a flagship store on Chinese e-commerce platform Tmall Global. The move has been described as part of RMK’s broader focus to tap the lucrative Asia-Pacific beauty market and create a stable platform for beauty brands…
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