The consumer goods group has compressed product development cycles across its EUR 12.8 billion beauty division and rolled out AI-formulated ranges across regional retail shelves.
Ad spend tops 50 per cent of sales for mid-sized operators as direct-to-consumer reach stalls and offline retail demands costly multi-city distribution networks.
Thai niche fragrance brand Panpuri debuted its first Mainland China boutique at HKRI Taikoo Hui, targeting 16 regional openings across China and Japan this year.
The Australian retailer confirmed an unauthorised third party accessed purchase records and contact details prior to August but said financial data remained secure.
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