Xiaomi in sales deal with Shopee Thailand
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China’s Xiaomi has partnered with Shopee Thailand to provide its smartphones on the online platform.
And the company also plans to open 20 authorised shops and 50 Xiaomi zones for its products in stores and shopping centres in Thailand this year.
Xiaomi Southeast Asia regional sales manager John Chen says the collaboration with Shopee will cover marketing and branding, and the technology company is confident it will generate revenue growth in the triple digits by the end of this year.
A new smartphone has also been launched, the Redmi 5, which has a 5.7-inch display screen, 16GB of memory and a Snapdragon 450 chipset. It has been sold exclusively online on Shopee at a special price through a flash sale.
Shopee COO Terence Pang says the partnership can offer access to a wide variety of Xiaomi official products. With revenue growth of more than 50 per cent last year, electronics products comprise around 30 per cent of its business.
Shopee has more than 17 million visitors and customers, says Pang.
Questions & Answers
Q.What is Xiaomi's dual strategy for expanding its presence in Thailand?
What is Xiaomi's dual strategy for expanding its presence in Thailand?
Xiaomi is partnering with Shopee Thailand for online sales, marketing, and branding. Also, it plans to open 20 authorised shops and 50 Xiaomi zones within existing stores and shopping centres across Thailand this year.
Q.What revenue growth target has Xiaomi set for its Thai operations this year, and how does it expect to achieve this?
What revenue growth target has Xiaomi set for its Thai operations this year, and how does it expect to achieve this?
Xiaomi is confident the collaboration with Shopee will generate revenue growth in the triple digits by the end of this year. This is expected through the online platform partnership, marketing, and branding efforts.
Q.What are the key specifications of the new Redmi 5 smartphone mentioned in the article, and how was it initially sold?
What are the key specifications of the new Redmi 5 smartphone mentioned in the article, and how was it initially sold?
The Redmi 5 features a 5.7-inch display screen, 16GB of memory, and a Snapdragon 450 chipset. It was initially sold exclusively online on Shopee at a special price through a flash sale event.
Q.How significant is the electronics category to Shopee's overall business, and what was its revenue growth last year?
How significant is the electronics category to Shopee's overall business, and what was its revenue growth last year?
Electronics products comprise around 30 per cent of Shopee's business. The platform experienced revenue growth of more than 50 per cent last year, attracting over 17 million visitors and customers.
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