Wishlink Secures $17.5 Million in Series B Led by Vertex Ventures

Indian creator commerce platform Wishlink raised $17.5 million in a Series B round led by Vertex Ventures Southeast Asia & India.

The fresh injection gives the business capital to expand its creator network and deepen retail brand integrations across the country.

Creator storefronts and brand integration

Wishlink operates an infrastructure layer connecting social media creators directly with e-commerce brands and marketplaces. Creators curate personal storefronts, share trackable product links across short-form video and social channels, and earn commissions on completed orders. The model gives direct-to-consumer labels and large e-commerce platforms measurable sales attribution rather than unverified impressions from standard influencer campaigns.

Performance retail drives venture interest

Venture investors in South Asia continue to back commerce models where creator payouts tie directly to retail sales volume. Traditional influencer marketing budgets in India have faced tighter scrutiny over return on spend, leading consumer brands to reallocate capital to performance-driven affiliate channels. Vertex Ventures Southeast Asia & India led the transaction, expanding its portfolio of retail technology and digital commerce infrastructure companies across the region.

Wishlink is deploying the new funds into tech infrastructure, automated creator discovery tools, and expanded brand onboarding across major consumer categories.