Wei ZhangResearch
Video Commerce Captures 20 per Cent of Southeast Asia E-Commerce GMV
Livestreaming now drives a fifth of regional online sales, pushing consumer brands to overhaul platform dependency and manage rising return rates.
Tag
creator economy
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Stories tagged creator economy
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Wei ZhangLiving
TikTok Shop Nears €500 Million in European GMV Led by Creator Affiliates
Short shoppable video clips drove 63.8 per cent of total European platform sales across four major markets.
Sarah ChenStartups
Wishlink Secures $17.5 Million in Series B Led by Vertex Ventures
The creator commerce platform will direct the capital toward scaling brand integrations and expanding creator tools across major online marketplaces.