Voot picks Ooyala to deliver ads
In this article (5)
Ooyala is now the ad delivery provider for Voot, a new over-the-top (OTT) service from Viacom18, a joint venture between Viacom and the Network18 Group.
The company is using Ooyala Pulse to manage and deliver video ad campaigns across its new mobile app and desktop experience.
By moving its entire video library, including content from COLORS, MTV and Nickelodeon, to its new OTT service, Viacom18 now has a unified digital destination for the 100-million-plus viewers currently on its traditional channels.
Voot is now the exclusive online destination for the network’s content, with a more personalized and engaging experience. It will also have the largest library of premium kids content in India along with a wide range of original series and films that Voot will create.
With Ooyala Pulse, Viacom18 has a single platform to sell, manage and deliver ad campaigns across its entire inventory.
Voot can use Ooyala Pulse to tailor ad campaigns with granular functionality, supporting all industry-standard ad formats as well as ad placements. With forecasting analytics pre-built into Ooyala Pulse, the customer can see in real-time the current status of all ad campaigns, adjusting details as needed to ensure goals are met.
“As OTT offerings gain traction in India, it’s vital that content providers keep personalization in mind, tailoring services to their viewers, while maintaining a clear monetization strategy,” said Keith Budge, Ooyala VP and general manager of Asia Pacific.
Questions & Answers
Q.What is Voot's relationship with its parent companies?
What is Voot's relationship with its parent companies?
Voot is a new over-the-top (OTT) service launched by Viacom18. Viacom18 itself is a joint venture established between Viacom and the Network18 Group.
Q.What content will be available on the new Voot service?
What content will be available on the new Voot service?
Voot will offer content from COLORS, MTV, and Nickelodeon, alongside a large library of premium kids content. It will also feature original series and films created by Voot.
Q.How will Ooyala Pulse help Voot manage its advertising?
How will Ooyala Pulse help Voot manage its advertising?
Ooyala Pulse provides Voot with a single platform to sell, manage, and deliver ad campaigns across its inventory. It allows for tailoring campaigns with granular functionality and supports all standard ad formats and placements.
Q.What is the primary benefit of using Ooyala Pulse for ad management?
What is the primary benefit of using Ooyala Pulse for ad management?
Ooyala Pulse helps Voot tailor ad campaigns with detailed functionality and supports various industry-standard ad formats and placements. It also includes pre-built forecasting analytics for real-time campaign status updates.