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Surely no one in the wristwatch industry expected the Apple Watch to have an amazing success that it has experienced so far. First released in April 2015, Apple’s original plan was to promote the timepiece as fashionable jewelry. But it quickly became…
HBO Max is the most expensive streaming service of its kind at the moment, as subscribers must pay $14.99 per month to access its offering. However, the company confirmed plans to introduce a cheap alternative for those who can’t afford the high price of a…
Apple U.K. has just shared the company’s new 30-second ad for the second-generation Apple iPhone SE which officially launches today, right in the middle of a global pandemic. The iPhone SE (2020) borrows the look and the design of the iPhone 8 including the…
While governments are working hard to limit the coronavirus outbreak and to protect their citizens’ health, Facebook is working to protect people from misinformation in regards to the current public health situation. The tech giant will now ban ads promising…
A successful Android app developer with over half a billion installs to its credit is having its apps removed by Google from the Play Store. DO Global, based in China, has had 46 apps erased from Google’s Android app storefront after an investigation…
Airasia Group Bhd is keen to acquire digital platforms abroad to boost its digital business segment. AirAsia Group chief executive officer Tan Sri Tony Fernandes said: “For sure…some will be M&A (merger and acquisition), some will be joint-ventures.” Asked…
The Asia Pacific region is leading in mobile ad request with a growth of 44%. This is almost twice the average growth of the Americas and EMEA regions, both of which are pegged at 23%. This was the conclusion of the Global Trends in Mobile Advertising H2 2018…
Facebook will this week begin demoting news feed posts from people and pages that use clickbaiting to get greater reach. In what it describes as an effort to promote more meaningful and authentic conversations on the platform, Facebook staff have detected…
AdColony, the largest independent mobile advertising platform, today announced the launch of Aurora™ HD Video, a suite of interactive mobile video creative products that fundamentally changes the way consumers can physically engage with video content. Aurora™…
Facebook’s total revenue went up 49 percent to $8.03 billion. Facebook’s shares dipped from a record high on Wednesday after the world’s biggest online social network warned investors once again that its advertising revenue growth would likely come down from…
The Trade Desk has launched into Indonesia, a market it believes has huge potential for growth in programmatic ad trading. The company has launched alongside partnerships secured with Unruly, Grapeshot, Spotify, Tapad and Mobilewalla. Matt Harty, SVP of Asia…
Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US presidential election will drive 2016’s global advertising revenue growth to $532 billion. The advertising industry is about to turn the corner thanks to the…
Turner and Snap are expanding their partnership by bringing new brands to Snapchat’s Discover platform, extending live coverage of Turner’s premium sports events, and working with several Turner brands to develop Snapchat shows. The deal encompasses content,…
The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows to 4.2% in 2017. With the exception of newspapers and magazines, all…
Facebook is looking to stop playing ball with ad blockers. On Tuesday, Facebook tweaked its desktop website in a way that renders traditional ad blocking useless. The company redesigned its ad formats to improve ad performance and expanded its controls so…
Red Bull has publicly apologised for shooting a commercial in which an athlete performed acrobatic stunts across one of Indonesia’s ancient holy temples, an official said Thursday. Red Bull has issued an apology in Indonesia’s national newspapers admitting it…
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