Vivo India opens Mumbai flagship
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Chinese smartphone brand Vivo has opened an experiential flagship store in Thane, Maharashtra as Vivo India eyes 250 new stores this year.
The 1800sqft outlet is the second of 20 stores planned for the territory, according to the India News Service. Vivo India currently operates an experiential retail store in Bengaluru as well.
“The offline channel has been an essential part of our go-to-market strategy and we would continue to invest in this channel,” said Vivo India director of brand strategy Nipun Marya.
“We intend to launch more than 250 exclusive stores in 2020, taking the total number to 600.”
Showcasing Vivo’s entire range of devices and accessories, the store will also feature an interactive touch-enabled LED screen allowing customers to explore products in more detail, as well as gaming, VR and customer interaction zones.
Questions & Answers
Q.How many new stores does Vivo India plan to open this year, and what will be their total store count?
How many new stores does Vivo India plan to open this year, and what will be their total store count?
Vivo India intends to launch more than 250 exclusive stores in 2020. This expansion will bring their total number of stores to 600 by the end of the year.
Q.What is the size of the new Vivo flagship store in Thane, and how many such stores are planned for the territory?
What is the size of the new Vivo flagship store in Thane, and how many such stores are planned for the territory?
The new experiential flagship store in Thane is 1800 square feet. This outlet is the second of 20 stores that are planned for the territory.
Q.What kind of interactive features will customers find at the new Vivo store in Mumbai?
What kind of interactive features will customers find at the new Vivo store in Mumbai?
Customers at the new store can use an interactive touch-enabled LED screen to explore products in detail. The store also includes gaming, VR, and customer interaction zones.
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