Ukiyo Spirits unveils Tokyo Dry Gin
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Drinkslogy Kirker Greer subsidiary Ukiyo Spirits has launched a new small-batch classic dry gin that celebrates Japanese flavours and fragrances.
The range includes three variants: Ukiyo Tokyo Dry Gin, Ukiyo Blossom Gin , and Ukiyo Yuzu (citrus dry gin). Ukiyo Tokyo Dry Gin will be offered to on- and off-trade merchants in Australia, the UK and the Netherlands beginning next month.
According to the company, the products are traditionally distilled and made using high-quality Japanese ingredients. The components include indigenous rice farmed in the surrounding regions as well as five native Japanese botanicals: yuzu peel, mikan peel, sakura flower, sakura leaf, and sansho pepper.
“These carefully chosen ingredients combine to express the diverse terroir and tastes of Japan – resulting in an elegant and delicately aromatic classic dry gin offering warm and well-balanced citrus and spice notes, and a smooth finish,” said Ali Pickering, chief marketing officer at DKG.
“Tokyo Dry Gin is beautifully presented in Ukiyo’s iconic two–colour graduated bottle, a world-first design offering a stylish and uniquely Japanese aesthetic that reflects Ukiyo’s home by mirroring the mountains and oceans of Japan.”
The range is aimed at city livers aged 25 to 50 who enjoy travelling and visiting high-end cocktail bars.
Questions & Answers
Q.Which specific markets will be the first to receive the Ukiyo Tokyo Dry Gin?
Which specific markets will be the first to receive the Ukiyo Tokyo Dry Gin?
Ukiyo Tokyo Dry Gin will first be available to on- and off-trade merchants in Australia, the UK, and the Netherlands. The company plans to launch these products in these specific markets beginning next month.
Q.What Japanese ingredients are used in the production of Ukiyo Tokyo Dry Gin?
What Japanese ingredients are used in the production of Ukiyo Tokyo Dry Gin?
The gin is made using indigenous rice farmed locally, along with five native Japanese botanicals. These include yuzu peel, mikan peel, sakura flower, sakura leaf, and sansho pepper, which provide its distinct flavour profile.
Q.What is the target demographic for Ukiyo Spirits' new gin range?
What is the target demographic for Ukiyo Spirits' new gin range?
The new gin range is aimed at consumers aged 25 to 50 who live in cities. This demographic typically enjoys travelling and frequently visits high-end cocktail bars, according to the company.
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