Mizuno Experience Center opens in US
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Japanese sports brand Mizuno has launched into the US, unveiling the Mizuno Experience Center at The Battery Atlanta in Georgia.
Designed to be an immersive environment that tells the Mizuno story through its gear, the center offers interactive displays using RFID technology with specialised labs for each sport. Customers can touch and test items, which are then customised for their fit.
“Our goal is to provide a personalised and customised experience in a premium, one-of-a-kind environment,” says Mizuno US president Mark O’Brien.
“The centre gives athletes the ability to find the right gear to optimise their performance and meet their personal preferences,” says O’Brien. “This is the only Mizuno centre of its kind in the western hemisphere.”
Throughout the year, the Mizuno Experience Center will host public and private events with professional athlete appearances as well as visits by Mizuno craftsman (gloves and bats).
Questions & Answers
Q.What is the primary purpose of the new Mizuno Experience Center?
What is the primary purpose of the new Mizuno Experience Center?
The centre is designed to be an immersive environment, telling the Mizuno story through its gear. It aims to provide a personalised and customised experience for athletes to find the right equipment to optimise their performance.
Q.What interactive features does the Experience Center offer customers?
What interactive features does the Experience Center offer customers?
Customers can interact with displays using RFID technology and visit specialised labs for each sport. They can touch and test items, which are then customised for their fit to meet personal preferences.
Q.What kind of events will the Mizuno Experience Center host?
What kind of events will the Mizuno Experience Center host?
Throughout the year, the centre will host public and private events. These will include appearances by professional athletes and visits from Mizuno craftsmen, specifically for gloves and bats.
Q.Where is this new Mizuno centre located?
Where is this new Mizuno centre located?
The Mizuno Experience Center is located at The Battery Atlanta in Georgia, US. This is currently the only Mizuno centre of its kind in the western hemisphere.
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