Thailand’s Mandom seeks 15pc yearly sales growth
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Despite the economic slowdown, Mandom Corporation (Thailand), the distributor of Gatsby and Bifesta personal care products from Japan, is set to expand aggressively here in a bid to increase annual sales by 15 percent over the next five years.
President Tetsuaki Matsuda said Mandom will focus on expanding its Bifesta make-up remover business to serve rising demand this year as Thai women become more conscious of good skincare regimes.
The make-up remover market was valued at THB501 million in 2013 and increased by 44 percent to THB720 million (USD22m) in 2014. The market value is expected to hit THB1 billion by the end of this year.
Questions & Answers
Q.What is the primary target for Mandom's aggressive expansion strategy in Thailand?
What is the primary target for Mandom's aggressive expansion strategy in Thailand?
Mandom Corporation (Thailand) plans to expand its Bifesta make-up remover business this year. This focus aims to meet the increasing demand from Thai women who are becoming more aware of effective skincare regimes.
Q.What was the growth in the make-up remover market's value between 2013 and 2014?
What was the growth in the make-up remover market's value between 2013 and 2014?
The make-up remover market saw its value increase by 44 percent between 2013 and 2014. It grew from THB501 million in 2013 to THB720 million (USD22m) in 2014.
Q.What is the projected value of the make-up remover market by the end of the current year?
What is the projected value of the make-up remover market by the end of the current year?
The make-up remover market in Thailand is expected to reach a value of THB1 billion by the end of the current year. This indicates continued strong growth in this product segment.
Q.Which specific product lines does Mandom Corporation distribute in Thailand?
Which specific product lines does Mandom Corporation distribute in Thailand?
Mandom Corporation (Thailand) distributes Gatsby and Bifesta personal care products. The company plans to focus its expansion efforts on the Bifesta make-up remover line.