UberEats Asia expands to Bangkok

UberEats Asia has introduced its stand-alone food-delivery app UberEats to Bangkok.

It initially covers 100 restaurants and 24 cuisines, and users can track their orders from the moment they are placed until they arrive at their doors.

“This app offers a window into what the future competition in the food-delivery industry could look like,” says UberEats Asia-Pacific GM Allen Penn. UberEats Asia is a business unit of US-based Uber Technologies.

Already delivering food in Thailand are Berlin-based Foodpanda, Singapore-based GrabEat and Tokyo-based Line Man.

After downloading the app, UberEats customers can order a meal and have it delivered in 30 to 45 minutes. The limited initial service areas include Asok, Chinatown, Ekamai, Nana, Pathumwan, Ploenchit, Phrom Phong, Sathorn, Silom and Thong Lor.

The service will be available 10am to 10pm daily with no minimum price per order.

“Bangkok has fantastic cuisine and the city has a large population with a strong base of smartphone users,” says Penn. “Most importantly, Thai people love to eat.”

Bangkok is one of 57 cities in 20 countries where UberEats is available. It is the fifth city in Asia where Uber has launched its food delivery service, following Singapore, Tokyo, Hong Kong and Taipei.

In other countries, UberEats restaurant partners have increased revenue by up to 50 per cent, says Penn.