Topic
34 stories in this topic
UK-based clothing company Superdry has agreed to sell its intellectual property (IP) assets in certain Asia-Pacific (APAC) countries to the South Korea-based Cowell Fashion Company. The $50 deal will enable Cowell to own and use the Superdry brand in South…
The parent company of Uniqlo, Fast Retailing Group has signed a letting for the former Superdry store on Regent Street. The store is expected to sell a mixture of both Theory and Uniqlo clothing. The contemporary fashion brand Theory launched in New York in…
Superdry has undergone a boardroom reshuffle that entailed the appointment of a new chief operating officer, the resignation of its chairman, and making co-founder Julian Dunkerton chief executive on a permanent basis. Dunkerton, who also holds a 20 percent…
British clothing label Superdry is set to quit the Mainland China market after five years of mounting losses. Several Chinese-language fashion industry news channels on the mainland are reporting clearance sales in Superdry stores – a rare event in itself –…
Superdry has released woeful Christmas results with a sales slump that has forced the retailer to revise its underlying pre-tax profit projection from £41.9 million to be between nil and £10 million for the current year. Superdry has claimed the decline in…
Sports fashion brand Superdry said its newly opened store in Queenstown offers the largest range of snow gear across the Tasman region. Superdry’s new 200sqm Aotearoa store, the second in New Zealand, is split in two levels offering men’s and women’s clothing…
British fashion brand Superdry has appointed IMG to develop a strategic licensing program to extend the brand into select new product and lifestyle categories. The Superdry licensing deal will see IMG negotiating partnerships which broaden its product…
A dedicated Superdry India website is set to launch later this month. The British fashion retailer already trades in the territory online via Myntra, Ajio and Amazon via a deal with Reliance Brands. The new direct-to-consumer platform, launching mid-August,…
Struggling lifestyle-fashion label Superdry has reported a loss of £85.4 million for the year to March, a sharp turnaround in fortune after the £65.3 million profit of the prior year. The results were heralded by the company in a series of profit warnings and…
Off the back of its recent bricks-and-mortar entry into New Zealand, streetwear brand Superdry is now set to expand across Sydney and Melbourne in August and September. Over the next two months, Superdry will be opening stores at The Glen Shopping Centre and…
A poor fourth quarter has resulted in another profit warning from casualwear-brand Superdry and one analyst describes the embattled label as “struggling to remain relevant”. Amy Higginbotham, a retail analyst at GlobalData, the data and analytics company,…
UK clothing firm Superdry’s board of directors has resigned following the re-election of the brand’s co-founder Julian Dunkerton to the board. Dunkerton was made interim CEO following the immediate resignation of the four board directors and notice given by…
Sports fashion brand Superdry has revealed it will open another store in New Zealand in Queenstown. The date for the opening has not been disclosed, but brand general manager Antony Hampson said Brand Collective, which holds the licence for Superdry in…
Sports fashion brand Superdry will open its first store in New Zealand next month in the heart of Auckland’s Queen Street shopping district. The new store, which will feature Superdry’s iconic jackets, menswear, womenswear, accessories and snow gear…
Recognizing the immense scope in the lucrative fitness market that has hit the country, Superdry announces its venture into Sports category under the name SuperdrySport. The brand is all set to open its first exclusive Sport store in the country that will…
Superdry has issued a profit warning, saying an unseasonably warm European and US east coast summer together with foreign exchange costs will reduce income by about £10 million. “Superdry is a strong brand with significant growth opportunities, backed by…
