Superdry India to launch E-commerce initiative

A dedicated Superdry India website is set to launch later this month.

The British fashion retailer already trades in the territory online via Myntra, Ajio and Amazon via a deal with Reliance Brands. The new direct-to-consumer platform, launching mid-August, serves as the next step in the firm’s expansion plans.

Superdry India, which has recently achieved double-digit growth, expects to generate 7 to 10 per cent of its revenues through the new site within the next year as it also moves to expand its physical footprint within the country.