Ford Vietnam reports 39 per cent jump in sales
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Sales surged by 39 percent year-on-year to 7,501 vehicles in the first quarter, Ford announced on Thursday. The US automaker said its main products, pickup truck Ranger, premium large SUV Explorer and commercial van Transit remained top sellers in their respective segments.
The strong performance was capped by all-time high retail sales in March of 2,501 units, a 32 percent year-on-year increase.
“The launch of Ranger, Raptor, and Everest gave our sales an additional boost heading into the year-end, and that momentum carried through into the first quarter and helped drive our overall performance,” Phạm Văn Dũng, managing director of Ford Vietnam, said.
The Ranger’s sales edged up to 2,786, the recently launched new Everest accounted for sales of 1,535 units and Transit saw sales of 1,208 vehicles. The EcoSport compact SUV delivered 43 percent higher sales of 1,077 vehicles.
Focus, equipped with a 1.5L EcoBoost engine, saw sales jump by 114 percent to 543.
The imported Explorer saw sales rise 24 percent to 350.
Questions & Answers
Q.What product lines were the main drivers of Ford Vietnam's sales increase?
What product lines were the main drivers of Ford Vietnam's sales increase?
The pickup truck Ranger, the premium large SUV Explorer, and the commercial van Transit were identified as the top sellers in their segments, contributing significantly to the overall sales jump.
Q.Which specific vehicle models recorded the most substantial individual sales increases during the period?
Which specific vehicle models recorded the most substantial individual sales increases during the period?
The Focus saw a significant 114 percent sales jump to 543 units. The EcoSport also performed strongly, with sales rising 43 percent to 1,077 vehicles.
Q.What was the total volume of sales achieved by Ford Vietnam in the first quarter?
What was the total volume of sales achieved by Ford Vietnam in the first quarter?
Ford Vietnam reported a total of 7,501 vehicles sold in the first quarter. This figure represents a 39 percent year-on-year increase compared to the previous year.
Q.What factor does the managing director attribute to the strong sales performance in the first quarter?
What factor does the managing director attribute to the strong sales performance in the first quarter?
Phạm Văn Dũng stated that the launch of the Ranger, Raptor, and Everest models provided an additional boost to sales towards the year-end, carrying momentum into the first quarter.