Superdry opens Queenstown store with huge range of winter gear
In this article (4)
Sports fashion brand Superdry said its newly opened store in Queenstown offers the largest range of snow gear across the Tasman region.
Superdry’s new 200sqm Aotearoa store, the second in New Zealand, is split in two levels offering men’s and women’s clothing and accessories.
The Queenstown store also offers a selection of Superdry Snow, which features fashion-forward, technical alternatives to traditional snow gear.
“Superdry Snow, introduced globally nearly six years ago, has been heralded as the perfect fashionable alternative to the traditionally generic adventure wear and has seen double-digit YOY sales growth globally,” the retailer stated.
Martin Matthews, CEO of Brand Collective which holds the license for Superdry across Australia and New Zealand, said the adventure spirit that is synonymous with Queenstown and its alignment to their brand is what ultimately brought them to the area.
“Superdry was the natural next step,” Matthews said.
He added that while the brand has yet to confirm any additional sites in the country, New Zealand presents a significant opportunity for the brand, and there are broad plans to expand.
Superdry opened its first store in the country in Auckland’s Queen Street shopping district last April.
The 193sqm store is split into two levels, with the menswear department on the first level and a glass staircase leading consumers to the womenswear section on the second level. The store also offers the brand’s Superdry Snow collection.
Questions & Answers
Q.What specifically brought Superdry to open a store in Queenstown, rather than another location?
What specifically brought Superdry to open a store in Queenstown, rather than another location?
The brand's CEO stated that Queenstown's adventure spirit aligns well with Superdry's brand identity. This synergy made Queenstown the natural next step for their expansion in the country.
Q.How does the Queenstown store compare in size and offerings to the brand's first New Zealand store in Auckland?
How does the Queenstown store compare in size and offerings to the brand's first New Zealand store in Auckland?
The Queenstown store is 200sqm, slightly larger than Auckland's 193sqm store. Both are split over two levels, but Queenstown specifically offers the largest range of snow gear across the Tasman region.
Q.How long has Superdry Snow been available globally and what has its performance been like?
How long has Superdry Snow been available globally and what has its performance been like?
Superdry Snow was introduced globally nearly six years ago. The retailer reported that this collection has achieved double-digit year-on-year sales growth worldwide since its introduction.