Superdry opens the first New Zealand store

Mar 6, 2019Updated May 27, 20251 min read

Sports fashion brand Superdry will open its first store in New Zealand next month in the heart of Auckland’s Queen Street shopping district. The new store, which will feature Superdry’s iconic jackets, menswear, womenswear, accessories and snow gear categories, will be the 18th Superdry store opened by Brand Collective, which first secured the international licence in 2007.

Coinciding with the store announcement, the brand on Wednesday launched an online offering in New Zealand, catering and shipping to local customers.

Antony Hampson, brand general manager, said the expansion in New Zealand is a natural step for the brand.

“With a population of 4.7 million, New Zealand offers a significant opportunity for the Superdry brand,” Hampson said.

Superdry has over 500 stores worldwide in over 40 countries. New Zealand is the 47th country the brand has entered.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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