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Lego has inaugurated its biggest retail outlet in Yongsan, Seoul, South Korea, with an objective to increase its attractiveness for millennial and Generation Z consumers. Store Overview The flagship location spans an expansive 396 square meters and showcases…
The Lego Group marked the commencement of 2025 with a significant increase in revenue and profit, buoyed by worldwide demand, strategic partnerships, and the introduction of new products. The company’s financial results reveal a 12% annual increase in…
Danish toymaker LEGO Group inaugurated its first factory in Vietnam, an over-US$1.3 billion green investment, at the Vietnam-Singapore Industrial Park III in the southern province of Binh Duong. The factory, inaugurated on Wednesday, is set to employ about…
The Lego Group has appointed Claus Kristensen as its new senior VP for Asia Pacific (Apac) to oversee the region and newly reshuffled business units. Kristensen will succeed Eric Maugein, who stepped down after nearly 20 years at the company to begin a new…
Construction of a $1-billion Lego plant began Thursday in the southern province of Binh Duong. Covering 44 hectares in Vietnam-Singapore Industrial Park 3, the plant is scheduled to create some 4,000 jobs and launch its first products in 2024. This is the…
The Lamborghini Sian hypercar has created ripples ever since it debuted globally. The huge prices and the exclusivity mean that few people will be able to get their hands on one of these rare beauties! However, in a fun alternative, LEGO Group has…
Danish toy company Lego Group will build a $1-billion plant in the southern province of Binh Duong in the second half of next year. It signed a memorandum of understanding Wednesday with the Vietnam-Singapore Industrial Park Joint Venture Company to build the…
Toymaker Lego doubled its earnings in the first six months of the year as customers flocked to its reopened stores to buy Star Wars building sets, model Colosseums and flower bouquets made from its colourful plastic bricks. While parts of the global retail…
Hong Kong shopping destination Olympian City has partnered with global toy brand Lego to launch Lego Technic – a Stem-themed AI concept store. The world-first concept store features an array of Lego Technic sets and experiential workshops to promote Stem…
Danish toy brand Lego has launched Lego Monkie Kid, its first Chinese-inspired theme to boost its engagement with Asian customers. Inspired by the famous Monkey King from the 500-year-old Chinese novel ‘Journey to the West’, Lego’s Monkie Kid is the brand’s…
Chinese toy retailer Kidsland International is opening its fifth Hong Kong Lego store, despite the economic downturn and the continuing coronavirus pandemic. “We see resilient demand for Lego products for kids and for those who are spending more time at…
Melbourne’s Lego community turned out in force for the opening of the first certified Lego store in Victoria, forming a five-hour-long queue outside the new store in Westfield Doncaster shopping centre, which opened to the public at 10am on Thursday. Like…
To be successful, you’ll have to collect and upgrade characters and vehicles, build LEGO towers to combat, defend and capture territory, as well as create both light and dark side armies. LEGO Star Wars Battles includes heroes and villains that have never…
Alceon Group has announced the locations of two new Lego stores opening in Queensland this year. The investment firm, which holds the distribution rights for Lego in Australia and New Zealand, will open stores in QIC’s Robina Town Centre on the Gold Coast and…
The first Lego store in Victoria will be in Westfield Doncaster, according to local rights-holder Alceon Group. The announcement follows the opening of Lego stores in New South Wales, as well as the news that more stores will be opened across Queensland and…
Alceon Group on Wednesday revealed plans to significantly expand the footprint of Lego stores in Australia. New stores are set to open in New South Wales, Victoria and Queensland over the coming months, with South Australia and Western Australia to follow in…
