Lego Stem-themed pop-up store launched in Hong Kong

Hong Kong shopping destination Olympian City has partnered with global toy brand Lego to launch Lego Technic – a Stem-themed AI concept store.

The world-first concept store features an array of Lego Technic sets and experiential workshops to promote Stem (science, technology, engineering, and mathematics) education. The product range encourages users to acquire Stem skills – including mechanical movement – through play.

At the pop-up, children can engage with life-like models of different sizes that can be built with individual parts like gearboxes, pneumatic systems, and motors. It is touted as suitable for both beginners and experienced builders.

Olympian City is working to promote Stem education opportunities at the malls.

The project is the first pop-up concept to be featured at the mall’s Pop Gallery, a platform that uses big data technologies to source trending products worldwide. Visitors to the store can access exclusive offers by interacting with AI-enabled Pop kiosks at the store or engage in live games.

The Lego Stem-themed Technic pop-up runs until July 5.