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LEGO fans rejoice, as Gameloft has just announced a brand new RPG for Android and iOS set in the LEGO universe. Originally teased back in December, LEGO Legacy: Heroes Unboxed will be released this fall, but it will be regularly shown to fans until then at…
Lego Group unveiled the first Lego store in Sydney at Westfield Bondi Junction on Tuesday evening, ahead of the official opening on March 21. The store includes several features aimed at enabling creativity, including a room with play tables called The Brick…
Danish toy brand Lego’s bounce back after a tough financial year has seen new enthusiasm from the brand for expansion into China. The new energy has seen the retailer open its first Lego China flagship in Beijing last weekend. A drop in demand for its…
The site where a Legoland will be built in Chuncheon, Gangwon, on Friday. The development of the Legoland, about the same size as the Legoland in Johor Bahru, Malaysia, has been approved by the Gangwon government. British amusement park developer Merlin is in…
The first certified Lego Thailand store has opened at Siam Paragon in Bangkok. The Danish building-toy manufacturer says the move is part of the brand’s strategic plan for Asian expansion. The new 170sqm Lego Thailand store has opened in a “co-sharing”…
Danish toy producer Lego has opened a store in Yokohama Landmark Plaza this week, introducing “Lego Mosaic Maker” to Japan. One of only five in the world, the Lego Mosaic Maker is a machine that can reproduce your face in mosaic feature with Lego blocks.…
Danish toymaker Lego Group said it plans to ramp up its China retail rollout, with two new flagship stores poised for Shanghai and Beijing by mid-2019. The Copenhagen-based Lego, which recorded double-digit revenue growth in China in the first half of the…
Lego China to accelerate its expansion following double-digit revenue growth in the first half of this year. The toy maker and retailer will open two new flagships in Beijing and Shanghai respectively within the next few months. Lego’s first mainland flagship…
Lego Hong Kong operations continue to expand as the iconic toy brand marks its 60th anniversary. In an interview, the brand’s regional GM Troy Taylor explained how in such a well-established market as Hong Kong (as opposed to neighbouring regions where the…
Danish toy brand Lego is shedding its premium strategy to position itself as a mass-market brand in India. Following an increased focus on Asia during the past two years, Lego is seeking to expand its consumer base in India by bringing products in the price…
Ecommerce platform Coupang has opened what it says is the largest Korean online toy store specialising in Steam (science, technology, engineering, arts and mathematics) education. The new theme store offers more than 390,000 Steam education items at low…
Danish toymaker Lego is teaming up with Chinese internet giant Tencent Holdings to jointly develop online games and potentially a social network aimed at Chinese children. Privately-owned Lego has seen a slowdown in sales growth in recent years, but the…
JD.com profit soared 50 per cent after a 39 per cent increase in sales during the Chinese online retailer’s latest quarter. Its unaudited results for the three months to the end of September show revenue of RMB83.7 billion (US$12.6 billion), with a record…
Danish toy maker Lego will cut 1400 jobs, or about eight per cent of its global workforce, after reporting a rare decline in sales and profits in the first half of 2017. Revenue dropped five per cent to 14.9 billion kroner (A$3 billion) in the first six…
A new cafe in Chiang Mai, Blockland Lego, has nearly 200 sets of the building blocks for customer use. Paying THB140 (US$4) an hour, customers of all ages can build the Lego masterpieces of their dreams. The cafe provides the more expensive sets including…
Danish toymaker Lego has opened its first standalone store in Beijing this month, on the back on its successful Hong Kong store debut in August 2016. Located on the fifth floor of Chaoyang Joy City, the Beijing store stocks the full range of Lego for adults…
