Danish toymaker LEGO Group inaugurated its first factory in Vietnam, an over-US$1.3 billion green investment, at the Vietnam-Singapore Industrial Park III in the southern province of Binh Duong.
The factory, inaugurated on Wednesday, is set to employ about 4,000 workers. It is expected to bolster LEGO’s supply chain in Asia, reflecting its global leadership in toy manufacturing.
The facility, LEGO’s sixth globally and second in Asia, stems from active collaboration between the Vietnamese Government, ministries, agencies and Binh Duong authorities to attract hi-tech and green-focused foreign investment.
Once fully operational, the factory will run entirely on renewable energy from an on-site solar system, serving as a model for green manufacturing and supporting Vietnam’s shift to a circular economy.
Niels B. Christiansen, CEO of LEGO Group, called it a strategic move to expand the manufacturing capacity in the Asia-Pacific while reaffirming LEGO’s long-term commitment to sustainable development.
Deputy Prime Minister Mai Van Chinh hailed LEGO’s investment as a boost to Binh Duong’s reputation as a hub for global manufacturers, citing its prime location, strong transport links, and pro-business climate.
LEGO is also investing in Vietnam’s workforce, with over 100 foreign experts training local technical and management staff. The company plans to partner with educational groups to bring play-based learning to over 60,000 Vietnamese children this year.
A distribution center in the nearby province of Dong Nai, its second logistics hub in Asia, is also slated for opening later this year.