Starbucks unveils first unmanned self-serve outlet in Thailand’s
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Starbucks Thailand has launched its first-ever self-service machine with full customizable capabilities and digitized payment options.
Located inside Bangkok’s new AIS eSports studio at Samyan Mitrtown mall, the venue aims to serve a boost of caffeine for the gamers, serving beverages 24 hours a day.
A cup of coffee from the machines is priced from US$1.93 (THB 60) which is less than the price at a staffed branch. The drink is fully customizable via a digital touch screen.
In five easy steps, a consumer can select their drink, tailor it to their liking and scan the QR code to pay either through Rabbit Line Pay or using a general QR code payment through their native banking app.
Questions & Answers
Q.What is the primary target demographic for this new self-service Starbucks outlet?
What is the primary target demographic for this new self-service Starbucks outlet?
The venue is specifically designed to provide caffeine for gamers. It is located inside an eSports studio, indicating a focus on serving this particular customer group around the clock.
Q.How do the prices at this self-service machine compare to a regular Starbucks branch?
How do the prices at this self-service machine compare to a regular Starbucks branch?
A cup of coffee from these machines starts at US$1.93 (THB 60). This pricing is noted as being lower than what customers would typically pay at a traditional staffed Starbucks location.
Q.What are the available payment methods for purchasing a drink from the machine?
What are the available payment methods for purchasing a drink from the machine?
Customers can pay by scanning a QR code using Rabbit Line Pay. Alternatively, they can use a general QR code payment system accessible through their native banking application on their phone.
Q.What customisation options are available for drinks ordered from the machine?
What customisation options are available for drinks ordered from the machine?
Drinks are fully customisable via a digital touch screen. Customers can select their drink and then tailor it to their specific preferences through the five-step ordering process.