Skip to content
General

SM Group introduces first Customer Service Robot

By Rajiv MenonPhilippines
1 min read
SM Group Robot
SM Group Robot
In this article (4)

SM Group has employed its first in-mall customer service robot, at SM Megamall.

Named Sam, the AI humanoid robot is designed to help customers with directions and information about the latest mall deals, promotions and events.

“Innovation is what SM strives for in providing better customer service to all and we are proud to introduce our latest innovation yet,” said Steven Tan, SM Supermalls COO.

“Sam is easy to approach and has answers to almost everything SM mall related, making shopping more seamless and fun for our customers.”

Equipped with an advanced face-recognition technology, Sam can also make personalised greetings to customers at Mega Atrium, Mega Fashion Hall and Bank Drive.

Customers can also chat with Sam through the SM Supermalls Facebook page 24/7 to get information on branch locations, mall schedules and promotions.

Created in partnership with the Cal-Comp Technology, Sam will be upgraded with more functions to provide a more fun and engaging shopping experience.

Questions & Answers

Q.

What is Sam's primary purpose within SM Megamall?

A.

Sam is designed to assist customers by providing directions and information about the latest mall deals, promotions, and events. The robot aims to make the shopping experience more smooth and enjoyable for visitors.

Q.

How can customers interact with Sam outside of the physical mall location?

A.

Customers can chat with Sam 24/7 via the SM Supermalls Facebook page. This allows them to obtain information on branch locations, mall schedules, and current promotions remotely.

Q.

Which specific areas within SM Megamall will benefit from Sam's personalised greetings?

A.

Sam is equipped to provide personalised greetings to customers in the Mega Atrium, Mega Fashion Hall, and Bank Drive areas. This is possible due to its advanced face-recognition technology.

Reader pulse

What's your take on Sam the robot?

16,149 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready