Shiseido’s results for 2017
In this article (5)
Shiseido just released its results for the Fiscal Year Ended 31 December 2017.
Shiseido achieved Global Net Sales of ¥1,005,062 (compared to ¥850,306 in 2016) and a Global Operating Income of ¥80,437 (compared to ¥36,780 in 2016).
In the Asia Pacific Business, the brands driving sales are Clé de Peau Beauté, NARS, and other brands in the prestige category, mainly in South Korea, Thailand, and Taiwan.
Sales of Clé de Peau Beauté were particularly strong in the flagship store opened in Singapore.
In the cosmetics and personal care categories, sales growth was seen for SENKA, which benefited from enhanced marketing tailored to the differing consumer preferences and lifestyles in each country, and for the sunscreen ANESSA, owing to an expansion of sales channels.
The growth is the result of the improvement in the product mix and higher margins.
The Shiseido Group formulated VISION 2020, a medium- to long-term strategy in 2014 while positioning the three years from fiscal years 2018 to 2020, as the period to accelerate growth in order to tackle a new strategy.
It seems this long-term strategy is working and the company plans to announce the new three-year medium-term management plan on 5 March 2018, and disclose the consolidated results forecasts and the dividend forecast for the fiscal year ending December 2018, the initial year of the plan.
Questions & Answers
Q.Which specific brands led the sales growth in the Asia Pacific region for Shiseido?
Which specific brands led the sales growth in the Asia Pacific region for Shiseido?
In the Asia Pacific Business, Clé de Peau Beauté, NARS, and other prestige brands were the main drivers of sales. This was particularly true in South Korea, Thailand, and Taiwan, with Clé de Peau Beauté showing strong performance in its Singapore flagship store.
Q.What strategies contributed to the sales growth for SENKA and ANESSA products?
What strategies contributed to the sales growth for SENKA and ANESSA products?
SENKA's sales growth stemmed from enhanced marketing tailored to varying consumer preferences and lifestyles in different countries. ANESSA's growth was due to an expansion of its sales channels, making it more accessible to customers.
Q.When did Shiseido first formulate its long-term strategy, and what is its timeframe?
When did Shiseido first formulate its long-term strategy, and what is its timeframe?
Shiseido formulated its VISION 2020 medium- to long-term strategy in 2014. The three years from fiscal years 2018 to 2020 are positioned as a period to accelerate growth, leading into a new strategy.
Q.What new information does Shiseido plan to release on 5 March 2018?
What new information does Shiseido plan to release on 5 March 2018?
On 5 March 2018, Shiseido plans to announce a new three-year medium-term management plan. They will also disclose consolidated results forecasts and the dividend forecast for the fiscal year ending December 2018, which marks the initial year of this plan.
Reader pulse
What is Shiseido’s 2017 performance?
21,914 votes so far