Beijing Liyuan is said to be planning a sale of its 35% stake in its longstanding cosmetics joint venture with Japanese beauty firm Shiseido. This decision would conclude a partnership that has spanned more than thirty years. According to information…
Shiseido, the multinational personal care company, has recently revealed significant organizational and personnel changes which will come into effect at the start of the new year. Organizational Changes Shiseido plans to streamline its operations by…
In a promising turn of events, Shiseido reported an uptick in net profits for the first half of the year, crediting proactive restructuring moves in Japan and China. Yet, while the Japanese cosmetics powerhouse shows signs of recovery, turbulence within its…
Japanese cosmetics powerhouse Shiseido fell by its daily limit in Tokyo trading on Thursday following midyear earnings that were hit by restructuring costs and slumping demand in China. Shiseido becomes the latest casualty among luxury brands, including…
The chief executive of Japanese cosmetics giant Shiseido Co believes inbound tourism will return next year as the pandemic abates, beginning a gradual recovery in sales of high-end goods to travelers. A halt in tourism amid the COVID-19 pandemic has cut off…
Shiseido Americas is selling cosmetics brands, BareMinerals, Buxom, and Laura Mercier to AI Beauty Holdings Ltd, a newly-formed affiliate of private equity investment firm, Advent International. The terms of the deal were not disclosed. Upon completion of the…
Japanese beauty company Shiseido said it plans to sell its personal-care business, which includes its lower-priced hair care and skin care products, to private equity firm CVC Capital Partners for 160 billion yen (US$1.5 billion). Shiseido’s personal-care…
Japanese cosmetics firm Shiseido Co Ltd said on Friday it was in talks to sell its lower-priced skincare and shampoo lines to private equity firm CVC Capital Partners in a deal reported to be valued at over $1.45 billion. Shiseido said it was in talks to sell…
Japanese beauty label Shiseido has appointed Hunter Schafer as its global brand ambassador, a move aimed at broadening its appeal to new, younger generations of customers. The 21-year-old transgender actress made her acting debut last year in HBO American…
Shiseido Co is pumping up its e-commerce presence amid a “deep crisis” in the beauty business, with the Japanese company looking to its China strategy as a post-pandemic model for growth. The 148-year-old beauty giant sees its online proportion of overall…
Shiseido opens its new concept store Beauty Square in Tokyo’s Harajuku district today. Located on the first floor of the With Harajuku commercial complex, the 793sqm Shiseido Beauty Square will offer digital experience-based features and a salon, besides its…
Japanese cosmetics label Shiseido has released a new skincare brand, called Baum. In response to consumers placing greater importance on companies’ and brands’ attitudes toward social responsibility and environmental considerations, Baum focuses on…
Shiseido Asia Pacific, in partnership with The Asia Foundation, officially announces the launch of the Girls Learning & Leading Program (GLL), which aims to equalise access to education, opportunity and mentorship for marginalised women in Southeast Asia.…
Cosmetics giant Shiseido is to buy Drunk Elephant, a fast-growing prestige skincare brand recognized for clean product development. Drunk Elephant, founded in 2012 by Tiffany Masterson as a “solutions-oriented, cross-generational brand for all skin types”,…
Beauty-products retailer Shiseido has commenced operations in the Philippines through the newly-established Shiseido Philippines Corporation, a joint venture in partnership with Luxasia Partners. Shiseido is Japan’s largest beauty company with a presence in…
Global beauty firm Shiseido has entered into a long-term partnership to create and sell a range of Tory Burch beauty products. Shiseido will have an exclusive worldwide license to develop, market, and distribute Tory Burch beauty products. The agreement goes…